"The bettor (who didn't wish to be identified for this story) wanted more than $1,500 on Texas Tech, but SuperBook director John Murray declined. "He's a well-known player who takes a lot of futures positions with us," Murray told ESPN. "He asked for more, to which we said, 'No.' I think to win $300K is pretty good."
The bettor settled for a $1,500 ticket on the Red Raiders at 200-1 odds, for a payout of $300,000.
Almost four months later, that ticket was one game away from cashing. And despite an offer from Dez Bryant and another for $125,000 on PropSwap (a secondary marketplace for sports-betting futures tickets), the bettor let it ride. Texas Tech lost to Virginia 85-77 on Monday night in the championship game.
He made other college basketball bets, including several on Virginia winning, so he still won some money. But he'll always be contemplating what could have been if Texas Tech had won.."
http://www.espn.com/chalk/story/_/id...ures-bet-hedge