At this point it isn't even about environmental conscientiousness as much as just being cheap as hell and leery of the oil market in the near future -- especially if you have enough acreage and the know-how to build and install some cheapo windmills (I know... sounds ridiculous, but search google) and/or invest in some solar cells and store the juice for your car or home.
I know this wouldn't work for everyone in the world, but here in the SW it's just wasteful to not exploit the 300+ days of sunshine and/or constant supply of wind in the plains. Money in your pocket.

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