Speaking for myself, I'd like the show to succeed, with "succeed" meaning horror-genre entertainment. In other words, up until this point I've mainly watched hoping that the show would reach it's potential.
As it stands now, the may as well be a 1950's era TV western. The zombies are just a vague background threat, similar to the Native Americans in those old westerns. IMO, the zombie apocalypse hasn't really been played out, but rather it hasn't been played at all. That may be a limitation imposed on the show by the source comic, but who cares?
They need to stop playing by the book and start playing jazz. That's what the other successful AMC shows, Breaking Bad and Mad Men have done.