Guess it kind of depends on what kind of exposure each school values. Cyclone TV is only available on cable in Iowa and on the internets, but its all Cyclones all the time. That certainly makes scheduling and local marketing easier, and I'm not sure the Big 12 could merit multiple subchannels like the Big 10 and Pac 12.
, I'm watching the AAC baseball tournament right now on their Roku channel. There are so many ways to skin the cat now.