In this case, there's no "no government meddling". The internet was created by the government. The monopolies and regulations are as old as the internet itself.
There's no "no government intervention" version of all this. It's government picking A, B or C.
Option A lets ISPs abuse their monopoly position in detriment of content providers and consumers (this is what the 'new' internet looks like)
Option B prevents ISPs from abusing their monopoly position to extract ransom from content providers, which benefits both content providers and consumers (this is what the internet used to be until ISPs purposely started to slow down content providers expecting to extract a ransom)
Option C is likely a hack that lets ISPs abuse their monopoly power, while it allows content providers to 'offset' the ransom into consumers. I suspect this 'hybrid' approach is the likely one to succeed, since it's the one that basically screws over the consumer, which rarely has a voice or vote in these decisions.