Winehole23
02-25-2009, 10:08 AM
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Kellogg's Brand Damaged By Dumping Michael Phelps (http://www.huffingtonpost.com/2009/02/24/kelloggs-brand-damaged-by_n_169694.html)
http://www.huffingtonpost.com/images/v/icon_rss.png (http://www.huffingtonpost.com/syndication/)
http://images.huffingtonpost.com/gen/65602/thumbs/s-MICHAEL-PHELPS-KELLOGG-large.jpg
Dumping Michael Phelps over the now notorious photo of him taking a bong rip is not looking like the best move for Kellogg. Pot activists, who insist they make up a large share of consumers of Kellogg products, organized a boycott of the company. The boycott resonated with Kellogg customers (http://www.huffingtonpost.com/2009/02/07/kellogg-customers-more-co_n_164925.html) to such a degree that when you called Kellogg, the first audio recording you heard was not about the nation-wide salmonella outbreak that had sickened dozens of people, but was a message for callers who were concerned about the company's relationship with Phelps.
Now comes a report that severing the relationship has actually damaged Kellogg's brand. Silicon Alley Insider reports (http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2):
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation. They have a fascinating graph (http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2) illustrating all this which I urge you to check out.
Kellogg's Brand Damaged By Dumping Michael Phelps (http://www.huffingtonpost.com/2009/02/24/kelloggs-brand-damaged-by_n_169694.html)
http://www.huffingtonpost.com/images/v/icon_rss.png (http://www.huffingtonpost.com/syndication/)
http://images.huffingtonpost.com/gen/65602/thumbs/s-MICHAEL-PHELPS-KELLOGG-large.jpg
Dumping Michael Phelps over the now notorious photo of him taking a bong rip is not looking like the best move for Kellogg. Pot activists, who insist they make up a large share of consumers of Kellogg products, organized a boycott of the company. The boycott resonated with Kellogg customers (http://www.huffingtonpost.com/2009/02/07/kellogg-customers-more-co_n_164925.html) to such a degree that when you called Kellogg, the first audio recording you heard was not about the nation-wide salmonella outbreak that had sickened dozens of people, but was a message for callers who were concerned about the company's relationship with Phelps.
Now comes a report that severing the relationship has actually damaged Kellogg's brand. Silicon Alley Insider reports (http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2):
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation. They have a fascinating graph (http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2) illustrating all this which I urge you to check out.