Blackjack
06-08-2009, 11:54 AM
Foreign Prospects’ Hidden Advantage
It’s common knowledge that the San Antonio Front Office possesses a level of forethought and insight that many franchises lack. Popovich and Buford have an aptitude for unearthing a player’s hidden value, both athletically and financially. Given our small market location, the FO’s ability to balance financial savvy and basketball acumen has been critical to our continual success. It’s not merely infrequent that the Spurs make a reckless financial move; It’s infrequent that the Spurs make a move that doesn’t pay unexpected dividends.
Consider our sustained interest in international talent. Manu Ginobili. Tony Parker. Beno Udrih. Luis Scola. Fabricio Oberto. Ian Mahinmi. Tiago Splitter. Omri Casspi. And now, Yiannis Bouroussis. At a point, our preference for international players almost comes off as an affectation rather than an advantage. Our scouts aren’t wholly disinterested in American players but at times it can certainly feel that way. Why does every prominent Spurs prospect fly under a foreign flag?
In terms of international scouting, the Spurs have been a step ahead of the competition for almost a decade. Initially our interest was in exploring untapped reservoirs of talent. There were a slew of good (sometimes very good) players competing in Europe and the majority of NBA franchises turned a blind eye. For years the Spurs faced relatively no competition in their pursuit of foreign talent (It still astounds me that a player of Ginobili’s caliber would be available with the 57th pick).
But at a certain point, our focus on international talent seemed to develop into a disadvantage: By taking a concerted interest in this or that player, all we did was alert other teams to his value. This is exactly what occurred during the ‘08 draft with Nic Batum and very well may happen with Omri Casspi, who may be crawling up a few draft boards as we speak. If, for whatever reason, the Spurs are not successfully acquiring the foreign talent they target, why do we continue to display a dogged interest in non-American players?
In my opinion, the answer lies in the population of San Antonio. According to Forbes, with 1.6 million inhabitants, San Antonio was the 20th largest market in the NBA in 2008. Although I’ve had a difficult time finding more recent statistics, I don’t imagine the current numbers are that drastically different. In comparison to franchises like the Lakers, the Knicks, or even the Mavericks, San Antonio’s size and demographics put the Spurs at an acute financial disadvantage.
As a counterbalance to the realities of geography, the Spurs have systematically focused their attention on foreign prospects. I use the term systematically for a reason: I don’t believe our history of intensely scouting international talent is just a tendency. I believe it is a conscious attempt by management to expand the team’s media market.
Consider this example: You are scouting two 21 year old small forwards, each with similar builds and similar abilities. One may be a slightly better defender than the other, one may knock down threes at a slightly higher clip, but for all intents and purposes they have the same style and talent. But one of these players is from Happy Valley, Australia while the other is from Carlsbad, California and attended the University of Arizona. Which player is more valuable to your franchise?
It doesn’t take much mental effort to recognize the hidden value of the Australian. The Spurs are not going to be adding a foothold amongst the basketball fans in Southern California or Arizona any time soon. By drafting the Australian you instantaneously reach out to untapped sources of fan support.
The foremost concern of the front office should be on-court success. I would argue (and some would earnestly disagree) that nothing is more valuable to a franchise than winning. If one player is genuinely more talented than the other, he should be the primary target. But if, as described, the on-court abilities of two players are roughly equivalent, why not acquire the player who dramatically expands your fan base?
Future members of the Spurs faithful?
The Spurs are the most popular NBA team in Argentina. We are one of if not the most popular team in France. We are already highly regarded in Israel and if we were to draft Omri Casspi, we would undoubtedly grab hold of the loyalty of the majority of Israeli NBA fans. And now, if we do intend to sign Yiannis Bouroussis, the Spurs will inspire the affection of not only Olympiakos fans (who are quite passionate) but numerous casual Greek fans as well. San Antonio may be the 20th largest market in the NBA, but the citizens of Spurs Nation reside around the globe.
When spelled out, it seems obvious. So many policies pursued by the Spurs come off as nothing more than common sense when stated publicly. But this is not standard operating procedure for small market teams in the NBA; the Spurs apply a more multi-dimensional logic than other organizations. Again, I emphasize the use of the word logic. After having watched the Spurs target one international prospect after another, I think there is sufficient evidence to claim that the Spurs pursue this strategy consciously.
http://www.48minutesofhell.com/2009/06/08/the-hidden-advantage-of-foreign-prospects/
It’s common knowledge that the San Antonio Front Office possesses a level of forethought and insight that many franchises lack. Popovich and Buford have an aptitude for unearthing a player’s hidden value, both athletically and financially. Given our small market location, the FO’s ability to balance financial savvy and basketball acumen has been critical to our continual success. It’s not merely infrequent that the Spurs make a reckless financial move; It’s infrequent that the Spurs make a move that doesn’t pay unexpected dividends.
Consider our sustained interest in international talent. Manu Ginobili. Tony Parker. Beno Udrih. Luis Scola. Fabricio Oberto. Ian Mahinmi. Tiago Splitter. Omri Casspi. And now, Yiannis Bouroussis. At a point, our preference for international players almost comes off as an affectation rather than an advantage. Our scouts aren’t wholly disinterested in American players but at times it can certainly feel that way. Why does every prominent Spurs prospect fly under a foreign flag?
In terms of international scouting, the Spurs have been a step ahead of the competition for almost a decade. Initially our interest was in exploring untapped reservoirs of talent. There were a slew of good (sometimes very good) players competing in Europe and the majority of NBA franchises turned a blind eye. For years the Spurs faced relatively no competition in their pursuit of foreign talent (It still astounds me that a player of Ginobili’s caliber would be available with the 57th pick).
But at a certain point, our focus on international talent seemed to develop into a disadvantage: By taking a concerted interest in this or that player, all we did was alert other teams to his value. This is exactly what occurred during the ‘08 draft with Nic Batum and very well may happen with Omri Casspi, who may be crawling up a few draft boards as we speak. If, for whatever reason, the Spurs are not successfully acquiring the foreign talent they target, why do we continue to display a dogged interest in non-American players?
In my opinion, the answer lies in the population of San Antonio. According to Forbes, with 1.6 million inhabitants, San Antonio was the 20th largest market in the NBA in 2008. Although I’ve had a difficult time finding more recent statistics, I don’t imagine the current numbers are that drastically different. In comparison to franchises like the Lakers, the Knicks, or even the Mavericks, San Antonio’s size and demographics put the Spurs at an acute financial disadvantage.
As a counterbalance to the realities of geography, the Spurs have systematically focused their attention on foreign prospects. I use the term systematically for a reason: I don’t believe our history of intensely scouting international talent is just a tendency. I believe it is a conscious attempt by management to expand the team’s media market.
Consider this example: You are scouting two 21 year old small forwards, each with similar builds and similar abilities. One may be a slightly better defender than the other, one may knock down threes at a slightly higher clip, but for all intents and purposes they have the same style and talent. But one of these players is from Happy Valley, Australia while the other is from Carlsbad, California and attended the University of Arizona. Which player is more valuable to your franchise?
It doesn’t take much mental effort to recognize the hidden value of the Australian. The Spurs are not going to be adding a foothold amongst the basketball fans in Southern California or Arizona any time soon. By drafting the Australian you instantaneously reach out to untapped sources of fan support.
The foremost concern of the front office should be on-court success. I would argue (and some would earnestly disagree) that nothing is more valuable to a franchise than winning. If one player is genuinely more talented than the other, he should be the primary target. But if, as described, the on-court abilities of two players are roughly equivalent, why not acquire the player who dramatically expands your fan base?
Future members of the Spurs faithful?
The Spurs are the most popular NBA team in Argentina. We are one of if not the most popular team in France. We are already highly regarded in Israel and if we were to draft Omri Casspi, we would undoubtedly grab hold of the loyalty of the majority of Israeli NBA fans. And now, if we do intend to sign Yiannis Bouroussis, the Spurs will inspire the affection of not only Olympiakos fans (who are quite passionate) but numerous casual Greek fans as well. San Antonio may be the 20th largest market in the NBA, but the citizens of Spurs Nation reside around the globe.
When spelled out, it seems obvious. So many policies pursued by the Spurs come off as nothing more than common sense when stated publicly. But this is not standard operating procedure for small market teams in the NBA; the Spurs apply a more multi-dimensional logic than other organizations. Again, I emphasize the use of the word logic. After having watched the Spurs target one international prospect after another, I think there is sufficient evidence to claim that the Spurs pursue this strategy consciously.
http://www.48minutesofhell.com/2009/06/08/the-hidden-advantage-of-foreign-prospects/