TheWriter
04-04-2005, 12:41 AM
Krystal burgers to invade S.A.
Tricia Lynn Silva
When Ron Christesson and David Evans founded RestMark Management LLC here last year, the goal was to create a firm through which they could develop some up-and-coming restaurant concepts in San Antonio.
Now the duo is armed with their first agreements that will allow them to do just that.
RestMark recently signed a franchise development agreement with Chattanooga, Tenn.-based The Krystal Co. to bring the Krystal Restaurant chain to a three-county area that includes the city of San Antonio. Krystal is a fast-casual eating concept; its signature product is a hamburger that measures about 2.5 inches and is often purchased in multiples -- like the Steamer Pac, which carries 24 burgers.
Hip to be square
RestMark's agreement with Krystal calls for the firm to develop at least 10 restaurants over the next five years in the counties of Bexar, Comal and Guadalupe. Christesson, however, expects that RestMark could have five sites open and serving the signature tiny square burgers within the next 30 months.
Over the next eight to 10 years, Evans predicts that RestMark could have as many as 20 Krystal restaurants spread out over its three-county development area -- with San Antonio serving as the flagship city.
"San Antonio should be a tremendous market (for Krystal), given the population mix of the city and Krystal's focus on the value-conscious consumer," says Evans, who previously served as vice president of development for Elephant & Castle -- a Vancouver-based pub.
The duo are looking at Northwest San Antonio to kick-start the Krystal concept -- specifically along the Loop 410/Ingram Road corridor.
That area has the kind of demographics that a company like Krystal looks for, says Evans. Historically, the firm has targeted younger households, especially those families making about $60,000 a year or less.
Evans also expects that Krystal's 24-hour service will make it popular with the late-night crowd, including students and employees of area medical and manufacturing firms. The company also enjoys a strong breakfast crowd and could become a hot spot for those on the way to work, he adds.
To date, the Krystal drive-through accounts for more than 60 percent of the company's sales -- so ingress and egress from the sites will be key, Christesson adds.
http://www.bizjournals.com/sanantonio/stories/2005/04/04/story1.html
Tricia Lynn Silva
When Ron Christesson and David Evans founded RestMark Management LLC here last year, the goal was to create a firm through which they could develop some up-and-coming restaurant concepts in San Antonio.
Now the duo is armed with their first agreements that will allow them to do just that.
RestMark recently signed a franchise development agreement with Chattanooga, Tenn.-based The Krystal Co. to bring the Krystal Restaurant chain to a three-county area that includes the city of San Antonio. Krystal is a fast-casual eating concept; its signature product is a hamburger that measures about 2.5 inches and is often purchased in multiples -- like the Steamer Pac, which carries 24 burgers.
Hip to be square
RestMark's agreement with Krystal calls for the firm to develop at least 10 restaurants over the next five years in the counties of Bexar, Comal and Guadalupe. Christesson, however, expects that RestMark could have five sites open and serving the signature tiny square burgers within the next 30 months.
Over the next eight to 10 years, Evans predicts that RestMark could have as many as 20 Krystal restaurants spread out over its three-county development area -- with San Antonio serving as the flagship city.
"San Antonio should be a tremendous market (for Krystal), given the population mix of the city and Krystal's focus on the value-conscious consumer," says Evans, who previously served as vice president of development for Elephant & Castle -- a Vancouver-based pub.
The duo are looking at Northwest San Antonio to kick-start the Krystal concept -- specifically along the Loop 410/Ingram Road corridor.
That area has the kind of demographics that a company like Krystal looks for, says Evans. Historically, the firm has targeted younger households, especially those families making about $60,000 a year or less.
Evans also expects that Krystal's 24-hour service will make it popular with the late-night crowd, including students and employees of area medical and manufacturing firms. The company also enjoys a strong breakfast crowd and could become a hot spot for those on the way to work, he adds.
To date, the Krystal drive-through accounts for more than 60 percent of the company's sales -- so ingress and egress from the sites will be key, Christesson adds.
http://www.bizjournals.com/sanantonio/stories/2005/04/04/story1.html