duncan228
10-05-2009, 11:38 AM
Man Sues Froot Loops for Not Being Frooty at All (http://www.nbclosangeles.com/news/health/Man-Sues-Froot-Loops-for-Not-Being-Frooty-at-All-62674757.html)
Man files suit in San Francisco court alleging he was deceived by frooty moniker
By Sajid Farooq
Is froot the same as fruit?
Roy Werbel thought the two words meant the same thing and now he is mad as hell at Toucan Sam for his treasure chest of deceit. The man filed a lawsuit against Kellog's Froot Loops cereal in San Francisco federal court for allegedly intentionally misleading breakfast eaters (http://blogs.sfweekly.com/thesnitch/2009/09/froot_not_fruit_sf_lawsuit_all.php#more)into believing those delicious colorful loops were actually made from fruit.
Werbel says in his court filing that he mistakenly ate the frooty cereal believing it was healthy for him. Now he is demanding unspecified punitive and actual damages to be paid to everyone else who was taken by the cunning Toucan Sam's friendly smile.
And the fruity plaintiff does not stop there. Werbel filed a separate suit against Pepsico, the maker of Cap'n Crunch Crunch Berries cereal, because again he thought there was real fruit in the box.
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'Froot' Is Not Fruit, San Francisco Lawsuit Alleges (http://blogs.sfweekly.com/thesnitch/2009/09/froot_not_fruit_sf_lawsuit_all.php#more)
By Matt Smith
UPDATE: 'Froot Loops' lawyer says his client is no serial litigant.
According to Toucan Sam, avian mascot of Kellogg's Froot Loops cereal, "Follow my nose! It always knows! The flavor of froot! Wherever it grows!"
According to disgruntled consumer Roy Werbel, however, Sam's olfactory quest misleads consumers into mistaking junk food for naturally grown produce. Werbel recently filed a lawsuit in San Francisco federal court alleging that he bought and ate boxes of Froot Loops based on his mistaken belief the cereal contained fruit.
Kellogg's intentionally deceived consumers into buying Froot Loops by misleadingly using the word "froot" in the title, Werbel alleges. He demands unspecified punitive and actual damages, to be paid to all consumers who have mistakenly bought Froot Loops cereal. Had Werbel known that "Froot Loops contained no fruit, he would not have purchased it," his suit alleges.
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Werbel's quest for a cereal containing natural, nutritious fruit did not stop at Froot Loops. He also bought and ate Cap'n Crunch Crunch Berries cereal with this goal in mind.
"He was misled by the packaging and marketing, which by design and intent convey the message that the product contains real fruit," Werbel stated in a separate lawsuit filed against Pepsico, maker of Cap'n Crunch cereal.
In light of Werbel's complaints against Pepsico and Kellogg's, SF Weekly finds it necessary to re-issue our occasional corporate caveat noting that, while our offices are located at 185 Berry Street, our publication should in no way be considered a nutritious source of fruit.
Man files suit in San Francisco court alleging he was deceived by frooty moniker
By Sajid Farooq
Is froot the same as fruit?
Roy Werbel thought the two words meant the same thing and now he is mad as hell at Toucan Sam for his treasure chest of deceit. The man filed a lawsuit against Kellog's Froot Loops cereal in San Francisco federal court for allegedly intentionally misleading breakfast eaters (http://blogs.sfweekly.com/thesnitch/2009/09/froot_not_fruit_sf_lawsuit_all.php#more)into believing those delicious colorful loops were actually made from fruit.
Werbel says in his court filing that he mistakenly ate the frooty cereal believing it was healthy for him. Now he is demanding unspecified punitive and actual damages to be paid to everyone else who was taken by the cunning Toucan Sam's friendly smile.
And the fruity plaintiff does not stop there. Werbel filed a separate suit against Pepsico, the maker of Cap'n Crunch Crunch Berries cereal, because again he thought there was real fruit in the box.
*******************
'Froot' Is Not Fruit, San Francisco Lawsuit Alleges (http://blogs.sfweekly.com/thesnitch/2009/09/froot_not_fruit_sf_lawsuit_all.php#more)
By Matt Smith
UPDATE: 'Froot Loops' lawyer says his client is no serial litigant.
According to Toucan Sam, avian mascot of Kellogg's Froot Loops cereal, "Follow my nose! It always knows! The flavor of froot! Wherever it grows!"
According to disgruntled consumer Roy Werbel, however, Sam's olfactory quest misleads consumers into mistaking junk food for naturally grown produce. Werbel recently filed a lawsuit in San Francisco federal court alleging that he bought and ate boxes of Froot Loops based on his mistaken belief the cereal contained fruit.
Kellogg's intentionally deceived consumers into buying Froot Loops by misleadingly using the word "froot" in the title, Werbel alleges. He demands unspecified punitive and actual damages, to be paid to all consumers who have mistakenly bought Froot Loops cereal. Had Werbel known that "Froot Loops contained no fruit, he would not have purchased it," his suit alleges.
PVHvrsoy9P0
Werbel's quest for a cereal containing natural, nutritious fruit did not stop at Froot Loops. He also bought and ate Cap'n Crunch Crunch Berries cereal with this goal in mind.
"He was misled by the packaging and marketing, which by design and intent convey the message that the product contains real fruit," Werbel stated in a separate lawsuit filed against Pepsico, maker of Cap'n Crunch cereal.
In light of Werbel's complaints against Pepsico and Kellogg's, SF Weekly finds it necessary to re-issue our occasional corporate caveat noting that, while our offices are located at 185 Berry Street, our publication should in no way be considered a nutritious source of fruit.