duncan228
03-11-2010, 05:15 PM
The Hawks Push Josh Smith and Jamal Crawford for Awards (http://sports.yahoo.com/nba/news?slug=tsn-thehawkspushjoshsmit&prov=tsn&type=lgns)
SportingNews
Every fall, college football programs around the nation create promotional materials to champion their players for national awards like the Heisman Trophy. There are so many campaigns that they’re barely even effective anymore—a website touting a barely-known quarterback’s credentials for the most important trophy in the land barely even registers.
Until now, the NBA hasn’t gotten in on this trend, but the Atlanta Hawks are making a push (http://my.nba.com/cms/112618/never_too_early_for_the_hype_machine) on the behalf of Josh Smith and Jamal Crawford to get the Defensive Player of the Year and Sixth Man Awards, respectively. From Sekou Smith:
In a world filled with unecessary hype, it’s nice to see an organic movement rooted in a little something we like to call the real world. The Hawks have cooked up site promoting both Jamal Crawford and Josh Smith for honors. We like! […]
They’ve already cooked up some materials for our pleasure in regards to two of their main candidates, Sixth-Man favorite Jamal Crawford (http://www.nba.com/hawks/TheDifference.html) and Defensive Player of the Year contender Josh Smith (http://www.nba.com/hawks/What_I_Do.html).
I’m not sure you can really call team-produced websites "organic," but the point still holds that these videos are rooted in on-court performance rather than pre-season hype. Smith and Crawford have been mentioned as top contenders for these awards throughout the season, so the promotional materials mostly function as a way for them to get some extra attention as voters begin to figure out their rankings.
As long as these videos stay grounded in real performance, this is a good thing. It’s a chance for these players to show their personalities in the context of what they do on the court, not divorced from it. I just hope we don’t get crazy videos touting guys like Austin Daye for Rookie of the Year before the season even starts. If there’s one lesson to learn from college football, it’s that these things can get out of hand quickly.
SportingNews
Every fall, college football programs around the nation create promotional materials to champion their players for national awards like the Heisman Trophy. There are so many campaigns that they’re barely even effective anymore—a website touting a barely-known quarterback’s credentials for the most important trophy in the land barely even registers.
Until now, the NBA hasn’t gotten in on this trend, but the Atlanta Hawks are making a push (http://my.nba.com/cms/112618/never_too_early_for_the_hype_machine) on the behalf of Josh Smith and Jamal Crawford to get the Defensive Player of the Year and Sixth Man Awards, respectively. From Sekou Smith:
In a world filled with unecessary hype, it’s nice to see an organic movement rooted in a little something we like to call the real world. The Hawks have cooked up site promoting both Jamal Crawford and Josh Smith for honors. We like! […]
They’ve already cooked up some materials for our pleasure in regards to two of their main candidates, Sixth-Man favorite Jamal Crawford (http://www.nba.com/hawks/TheDifference.html) and Defensive Player of the Year contender Josh Smith (http://www.nba.com/hawks/What_I_Do.html).
I’m not sure you can really call team-produced websites "organic," but the point still holds that these videos are rooted in on-court performance rather than pre-season hype. Smith and Crawford have been mentioned as top contenders for these awards throughout the season, so the promotional materials mostly function as a way for them to get some extra attention as voters begin to figure out their rankings.
As long as these videos stay grounded in real performance, this is a good thing. It’s a chance for these players to show their personalities in the context of what they do on the court, not divorced from it. I just hope we don’t get crazy videos touting guys like Austin Daye for Rookie of the Year before the season even starts. If there’s one lesson to learn from college football, it’s that these things can get out of hand quickly.