JoeChalupa
05-11-2010, 11:24 AM
Playboy in 3-D! (http://www.google.com/hostednews/ap/article/ALeqM5hwAUkwmF0wJhSEz6FZpF9Lm5ZJpgD9FKN43G0)
http://www.chicagobreakingbusiness.com/CBB-Playboy3-D.jpg
AP Exclusive: Playboy `readers' get 3-D centerfold
By DON BABWIN (AP) – 1 hour ago
CHICAGO — Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef's world.
The magazine's June edition hits newsstands Friday equipped with 3-D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at the movies will help adults focus on what is, at first glance, a very blurry Playmate of the Year.
"What would people most like to see in 3-D?" asked Playboy founder Hugh Hefner. "Probably a naked lady."
Hefner makes no secret of hoping to capitalize on the popularity of 3-D movies such as "Avatar" and "How to Train Your Dragon," even as he makes no secret of not quite getting what all the fuss is about.
"I'm not a huge enthusiast of 3-D," he said in a telephone interview. "I leave real life to go to the movies and 2-D is fine with me."
If the thought of grown men sitting back in their recliners with a pair of 3-D glasses doesn't quite say "Playboy," it should be noted that a few months ago the magazine put Marge Simpson — yes, the blue-haired animated mother of Bart — on the cover and in a two-page centerfold.
"In today's print environment you have to create newsstand events," said the editorial director of the Chicago-based magazine, Jimmy Jellinek. "Marge Simpson was one of those."
Playboy certainly must do something to get more people, especially younger people, to buy a magazine that has seen circulation plummet from 3.15 million in 2006 to 1.5 million today.
Jellinek said he hopes the issue featuring centerfold Hope Dworaczyk in 3-D also reminds people that for all the infatuation with the Internet, there is nothing quite like having a magazine in your hands.
I see some major paper cuts happening.
http://www.chicagobreakingbusiness.com/CBB-Playboy3-D.jpg
AP Exclusive: Playboy `readers' get 3-D centerfold
By DON BABWIN (AP) – 1 hour ago
CHICAGO — Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef's world.
The magazine's June edition hits newsstands Friday equipped with 3-D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at the movies will help adults focus on what is, at first glance, a very blurry Playmate of the Year.
"What would people most like to see in 3-D?" asked Playboy founder Hugh Hefner. "Probably a naked lady."
Hefner makes no secret of hoping to capitalize on the popularity of 3-D movies such as "Avatar" and "How to Train Your Dragon," even as he makes no secret of not quite getting what all the fuss is about.
"I'm not a huge enthusiast of 3-D," he said in a telephone interview. "I leave real life to go to the movies and 2-D is fine with me."
If the thought of grown men sitting back in their recliners with a pair of 3-D glasses doesn't quite say "Playboy," it should be noted that a few months ago the magazine put Marge Simpson — yes, the blue-haired animated mother of Bart — on the cover and in a two-page centerfold.
"In today's print environment you have to create newsstand events," said the editorial director of the Chicago-based magazine, Jimmy Jellinek. "Marge Simpson was one of those."
Playboy certainly must do something to get more people, especially younger people, to buy a magazine that has seen circulation plummet from 3.15 million in 2006 to 1.5 million today.
Jellinek said he hopes the issue featuring centerfold Hope Dworaczyk in 3-D also reminds people that for all the infatuation with the Internet, there is nothing quite like having a magazine in your hands.
I see some major paper cuts happening.