American Express back with NBA, Spurs one of the 'exciting story lines'

[duncan228]

American Express Ends Five-Year Absence as N.B.A.’s Official Charge Card (http://www.nytimes.com/2010/12/20/sports/basketball/20sponsor.html?_r=3&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nyt%2Frss%2FSports+%28NYT+%3E +Sports%29&src=twt&twt=nytimessports)
Ken Belson
The New York Times

After a five-year absence, American Express will announce on Monday that it has again become the official charge card of the N.B.A.


...Mark Tatum, the executive vice president for global marketing partnerships at the N.B.A, said, “The resurgence of the Knicks, the Heat, the Spurs, the Lakers, the Celtics: there are very exciting story lines and people want to be associated with the N.B.A. right now.”

http://www.nytimes.com/2010/12/20/sports/basketball/20sponsor.html?_r=3&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nyt%2Frss%2FSports+%28NYT+%3E +Sports%29&src=twt&twt=nytimessports

[boutons_deux]

Amex/finance finds any co-opting path to more dollars.

The "bottom line" is that Amex and all cc's are money black holes (a black Amex card is appropriate), with the all the advantages accruing to the card issuer, not to card holders.

[DMX7]

Amex/finance finds any co-opting path to more dollars.

The "bottom line" is that Amex and all cc's are money black holes (a black Amex card is appropriate), with the all the advantages accruing to the card issuer, not to card holders.

Well, that is how business operates. I won't fault them for making money.

[temujin]

Well, that is how business operates. I won't fault them for making money.

Then, you need to fault them.