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RandomGuy
12-02-2011, 08:01 AM
The following bit is especially important for independents. You can ignore my blathering, but skip down to the bolded parts to see the root of why voting for Republicans is never going to solve our problems. One in particular deserves your attention.

I have always had to give props to the GOP for its ability to define terms in debates.

Say what you want about talk radio et al. it is a remarkably good way to disseminate the hollow, vapid talking points that pass for "conservative policy". Get a few big ticket names to yammer on about something using certain phrases and the hoi polloi pick up on it and repeat it with sad regularity.

What follows is an inside glimpse into that process. I really can't fault the guy or the Republican governors for attempting to shape the debate in a way they think will give them an advantage, as much as I find it dishonest and distasteful. That is what a political party/movement should do.

BUT

There is one talking point that the talking point coach quite openly talks about, that highlights the biggest problem I have with the current right-wing political climate in the U.S.

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http://news.yahoo.com/blogs/ticket/republicans-being-taught-talk-occupy-wall-street-133707949.html

How Republicans are being taught to talk about Occupy Wall Street

ORLANDO, Fla. -- The Republican Governors Association met this week in Florida to give GOP state executives a chance to rejuvenate, strategize and team-build. But during a plenary session on Wednesday, one question kept coming up: How can Republicans do a better job of talking about Occupy Wall Street?

"I'm so scared of this anti-Wall Street effort. I'm frightened to death," said Frank Luntz, a Republican strategist and one of the nation's foremost experts on crafting the perfect political message. "They're having an impact on what the American people think of capitalism."

Luntz offered tips on how Republicans could discuss the grievances of the Occupiers, and help the governors better handle all these new questions from constituents about "income inequality" and "paying your fair share."

Yahoo News sat in on the session, and counted 10 do's and don'ts from Luntz covering how Republicans should fight back by changing the way they discuss the movement.

1. Don't say 'capitalism.'

"I'm trying to get that word removed and we're replacing it with either 'economic freedom' or 'free market,' " Luntz said. "The public . . . still prefers capitalism to socialism, but they think capitalism is immoral. And if we're seen as defenders of quote, Wall Street, end quote, we've got a problem."

2. Don't say that the government 'taxes the rich.' Instead, tell them that the government 'takes from the rich.'

"If you talk about raising taxes on the rich," the public responds favorably, Luntz cautioned. But "if you talk about government taking the money from hardworking Americans, the public says no. Taxing, the public will say yes."

3. Republicans should forget about winning the battle over the 'middle class.' Call them 'hardworking taxpayers.'

"They cannot win if the fight is on hardworking taxpayers. We can say we defend the 'middle class' and the public will say, I'm not sure about that. But defending 'hardworking taxpayers' and Republicans have the advantage."


4. Don't talk about 'jobs.' Talk about 'careers.'
"Everyone in this room talks about 'jobs,'" Luntz said. "Watch this."

He then asked everyone to raise their hand if they want a "job." Few hands went up. Then he asked who wants a "career." Almost every hand was raised.

"So why are we talking about jobs?"

5. Don't say 'government spending.' Call it 'waste.'
"It's not about 'government spending.' It's about 'waste.' That's what makes people angry."

6. Don't ever say you're willing to 'compromise.'

"If you talk about 'compromise,' they'll say you're selling out. Your side doesn't want you to 'compromise.' What you use in that to replace it with is 'cooperation.' It means the same thing. But cooperation means you stick to your principles but still get the job done. Compromise says that you're selling out those principles."

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

[Here it is folks, the root of the problem. Republican policitians cannot comprimise. Their base won't let them and doesn't forgive those who do. You cannot solve problems in a democracy without comprimising.--RG]
7. The three most important words you can say to an Occupier: 'I get it.'
"First off, here are three words for you all: 'I get it.' . . . 'I get that you're angry. I get that you've seen inequality. I get that you want to fix the system."

Then, he instructed, offer Republican solutions to the problem.

8. Out: 'Entrepreneur.' In: 'Job creator.'

Use the phrases "small business owners" and "job creators" instead of "entrepreneurs" and "innovators."

9. Don't ever ask anyone to 'sacrifice.'
"There isn't an American today in November of 2011 who doesn't think they've already sacrificed. If you tell them you want them to 'sacrifice,' they're going to be be pretty angry at you. You talk about how 'we're all in this together.' We either succeed together or we fail together."

10. Always blame Washington.
Tell them, "You shouldn't be occupying Wall Street, you should be occupying Washington. You should occupy the White House because it's the policies over the past few years that have created this problem."

BONUS:

Don't say 'bonus!'

Luntz advised that if they give their employees an income boost during the holiday season, they should never refer to it as a "bonus."


"If you give out a bonus at a time of financial hardship, you're going to make people angry. It's 'pay for performance.'

George Gervin's Afro
12-02-2011, 08:45 AM
Luntz's influence on Fox News is apparent... and I'm being serious.

Spurminator
12-02-2011, 10:50 AM
10. Always blame Washington.
Tell them, "You shouldn't be occupying Wall Street, you should be occupying Washington. You should occupy the White House because it's the policies over the past few years that have created this problem."


There's talk online about a Washington protest on 1/17. So hopefully that eliminates one of these stupid talking points.

I don't think the movement has been handled perfectly by any stretch of the imagination, and I've never been a huge fan of protests in general since, most of the time, they dilute complex issues into catchy phrases that can fit on a sign or in a rallying cry. And since there are so many issues that led to the anger being expressed at the Occupy movements, the obvious and easy claim against them that can be peddled to the intellectually lazy is that they don't know what they're all protesting.

With that said, I don't know how anyone can hear about secret $7.7T loans that helped pay the bonuses of financial executives and think the whole movement boils down to lazy hippies looking for handouts.

vy65
12-02-2011, 12:33 PM
8. Out: 'Entrepreneur.' In: 'Job creator.'

Use the phrases "small business owners" and "job creators" instead of "entrepreneurs" and "innovators."


I don't get this - why is one term preferred over the other?

101A
12-02-2011, 12:35 PM
Wasn't there a similar list of how to say things posted about Dems last year?

What is much more appalling than the lists themselves?

The fact that they work.

Spurminator
12-02-2011, 12:39 PM
I don't get this - why is one term preferred over the other?

"Job creator" makes them sound much more benevolent. As in, "We just want tax breaks so we can hire more people!"

vy65
12-02-2011, 12:51 PM
"Job creator" makes them sound much more benevolent. As in, "We just want tax breaks so we can hire more people!"

Yah. I guess I thought that the terms "entrepreneur" and "innovator" suddenly had baggage.

boutons_deux
12-02-2011, 12:56 PM
entrepreneur is directly from cheese-eating surrender-monkey land

xeromass
12-02-2011, 01:02 PM
I don't get this - why is one term preferred over the other?

Easier to spell :toast

Wild Cobra
12-02-2011, 04:59 PM
Wasn't there a similar list of how to say things posted about Dems last year?

What is much more appalling than the lists themselves?

The fact that they work.

Democrats have been using politically correct speak and code words for decades. It's about time republicans catch up.