Coors Light surpasses Budweiser as No. 2 U.S. beer

[JudynTX]

Coors Light surpassed Budweiser in 2011 to become the country's No. 2-selling beer, according to the trade publication Beer Marketer's Insights.

The milestone, which has been widely anticipated for more than a year, is the result of years of declines by Budweiser, the only full-calorie beer in the top five U.S. beers, according to data from SymphonyIRI, a Chicago-based market research firm.

Coors Light is the top-selling beer by a sizable margin. Miller Lite is fourth, with Natural Light rounding out the top five, according to Symphony IRI data for the 52 weeks-ended October 21. :lol

Coors Light, handled by Chicago-based Miller Coors, has been posting slow but steady growth.

"Dethroning the King is a great accomplishment so early in the history of MillerCoors," a MillerCoors spokesman wrote in an email.

"We will be appropriately celebrating this achievement with our employees and distributors who have worked so hard to deliver an impressive 7 consecutive years of growth on Coors Light and then getting back to work to deliver an 8th consecutive year of growth."

An Anheuser-Busch spokesman said the company's 2011 sales numbers won't be available until its earnings report in early March.

"We're committed to -- and on track with -- our strategy to stabilize Budweiser," he said.

According to Beer Marketer's Insights, Coors Light sales grew 0.8 percent, to 18.3 million barrels in 2011, while Budweiser sales declined 4.6 percent to 17.7 million barrels. The data includes Puerto Rico and exports.

The trade publication added that this is the first time since 1993 that Anheuser-Busch has not had both of the top two selling beers.

It's still a pretty close race. Beer Marketer's Insights noted that SymphonyIRI data, which excludes Walmart, club stores and liquor stores, still shows Budweiser with a lead over Coors Light.



Beer (http://http://www.chicagotribune.com/business/breaking/chi-coors-light-surpasses-budweiser-as-no-2-us-beer-20120110,0,4064773.story)

[benefactor]

I can't remember the last time I had a Coors Light. Is it still just a shitty?

[JudynTX]

I made the mistake of mixing alcohol and beer one night. I ended the night with Coors Light. Ugh....never again. That shit made me so sick. :vomit:

[mrsmaalox]

People love shitty beer!

edit - because I think it should really say:

Americans love shitty beer!

[DeadlyDynasty]

They all taste the same to me, with the slight exception of Budweiser. In college our go-to's were Natty Light (and Ice:lol), Steel Reserve, and Beast and Beast light. Cheap beer is a beautiful thing when you're a broke-ass college student.

[z0sa]

steel reserve... sweet jesus that's some bad shit. but boy does it fuck you up. OE 40oz's are where it's at if you're going cheap, man.

[Blake]

steel reserve... sweet jesus that's some bad shit. but boy does it fuck you up. OE 40oz's are where it's at if you're going cheap, man.

OE is below cheap. That's desperation territory.

[z0sa]

OE is below cheap. That's desperation territory.

definitely... and i'm pretty sure steel is even cheaper :lol

[monosylab1k]

tbh High Life was my cheap beer of choice. High Life for a lowlife.

[bus driver]

wow, never bought the cheap beer in college, just didnt eat so i could buy the better beer. or find a girl to pay for it all

[monosylab1k]

I made the mistake of mixing alcohol and beer one night.

Pretty sure that alcohol in beer doesn't happen by mistake.

[cantthinkofanything]

tbh High Life was my cheap beer of choice. High Life for a lowlife.

We were all about the Mickey's. Either the 40 or the big mouth bottles. This was back before they sold out. I think the 40s were like a couple of dollars.

[leemajors]

tbh High Life was my cheap beer of choice. High Life for a lowlife.

Champagne of Beers tbh

[lefty]

Budweiser and Coors Light are equally shitty

[silverblk mystix]

So...piss tasting beer has surpassed piss tasting skunky beer...

what a shock!

[baseline bum]

They all taste the same to me, with the slight exception of Budweiser. In college our go-to's were Natty Light (and Ice:lol), Steel Reserve, and Beast and Beast light. Cheap beer is a beautiful thing when you're a broke-ass college student.

LOL, Natural Light was the go-to for a cheap keg in school and every party on my block had it. You knew you were at a shitty party when they busted out the cans of Pabst Genuine Draft though. :lol

[4>0rings]

When you can grab a case of beer for 13 bux, I'm not complaining.

[4>0rings]

LOL, Natural Light was the go-to for a cheap keg in school and every party on my block had it. You knew you were at a shitty party when they busted out the cans of Pabst Genuine Draft though. :lol

We used to buy the excess kegs of green beer(which was natty light dyed green lol) after St. Patricks day from the owner of a bar I knew.

St. Patricks was celebrated well after St. Pattys day :toast

[cantthinkofanything]

Tbh coors taste isn't as strong, very water tasting like keystone, another shit beer.

Dos Equis is where I been at lately tbh

Ditto. Dos Equis (green) is my go to if I'm at a restaurant with limited choices. Plus, I'm an interesting man.

[JudynTX]

Pretty sure that alcohol in beer doesn't happen by mistake.

Started out with mixed drinks, then changed to beer.

[cantthinkofanything]

Started out with mixed drinks, then changed to beer.

Ugh. Don't do that. You'll get sick and feel like shit.

[JudynTX]

I know. :lol

[leemajors]

Dos is gross. I'll take Modelo in cans or Tecate any day over it.

[bus driver]

Dos is gross. I'll take Modelo in cans or Tecate any day over it.

the only time i drink tecate is during alamo heights night and thats once a year

[Spurminator]

I was so underwhelmed by the amount of decent beer available to me early in college that I would often lean towards Zima, Smirnoff Ice, etc. Glad I was finally introduced to good beer in the later years.

[cantthinkofanything]

I was so underwhelmed by the amount of decent beer available to me early in college that I would often lean towards Zima, Smirnoff Ice, etc. Glad I was finally introduced to good beer in the later years.

What did your boyfriend drink?

[Spurminator]

He was a Miller Lite man, the beer of choice for gay guys.

[Viva Las Espuelas]

He was a Miller Lite man, the beer of choice for gay guys.

http://www.nickadamsweb.com/wp-content/uploads/2008/12/dude-wait-what.jpg

[benefactor]

If you don't like darker beers and must have a lighter one then pay extra and get the good stuff...

http://media.rd.com/rd/images/rdc/slideshows/st-patricks-day-beer/st-patricks-beer-stella-artois-sl.jpg

[baseline bum]

If you don't like darker beers and must have a lighter one then pay extra and get the good stuff...

http://img249.imageshack.us/img249/2495/duvel.jpg

fify

[benefactor]

I'll have to try that. I tried the Stella on a friends recommendation a couple of weeks ago and really liked it. Similar flavor or a little stronger? Stella is pretty damn smooth.

[baseline bum]

I'll have to try that. I tried the Stella on a friends recommendation a couple of weeks ago and really liked it. Similar flavor or a little stronger? Stella is pretty damn smooth.

It's a really sweet ale, so nothing like Stella. It's incredible though, but also pretty expensive so maybe just try a single to see if you like it first.

[IronMexican]

Tecate

What the fuck. Gross


Pacifico and Dos Equis are my go to beers.

[TDMVPDPOY]

wtf u guys drink light beer? fkn diluted shit

[Sense]

what the fuck are go to beers?

Personally, I don't drink anything but craft beer.. and an import every now and then.. the only decent beer on this thread so far is Duvel. It looks like most of you haven't tried many, and are settling for mediocre..

[FkLA]

Dos is gross. I'll take Modelo in cans or Tecate any day over it.

Thumbs up for Modelo cans, grew up drinking those tbh. Tecate sucks though Id never pay for that shit.

Also dont understand the hate for Buds, thats mostly what I drink now. Another really underrated beer is Landshark, they sell them at the AT&T Center and select stores. Great taste imho, if they werent so hard to find Id probs drink that almost exclusively.

[The Reckoning]

i dont mind coors compared to the other american beers.

i usually drink mickeys though lol

fuck all you hopsters hijacking any beer-related thread.

[leemajors]

coors original banquet does kick the shit out of bud.

[ElBorracho]

Coors is nasty but I won't turn one down.

[JudynTX]

Has anyone tried Walgreen's beer? :lol

http://www.ratebeer.com/beer/big-flats-1901-premium-american-lager/135439/

[DUNCANownsKOBE]

I can't remember the last time I had a Coors Light. Is it still just a shitty?
Preferred beer on college campuses IMO

[cantthinkofanything]

what the fuck are go to beers?

Personally, I don't drink anything but craft beer.. and an import every now and then.. the only decent beer on this thread so far is Duvel. It looks like most of you haven't tried many, and are settling for mediocre..

"Go to" beers are the ones that you can usually get in a restaurant where they don't have a full selection of beer. Or that you can find in a gas station late at night.

[baseline bum]

It's a really sweet ale, so nothing like Stella. It's incredible though, but also pretty expensive so maybe just try a single to see if you like it first.

I forgot to mention Duvel's head actually does look like the photo above if you have that type of glass.

[benefactor]

I'll admit I don't venture out much as far as beers go. I'm too much of a creature of habit. I'll try something if someone recommends it but I usually stick with my staple which is Sam Adams. Octoberfest is easily my favorite but they only make it a couple of months out of the year. If someone could recommend something that is close to that flavor I'd be very appreciative. :)

[Oh, Gee!!]

Beer before liquor, never been sicker. liquor before beer you're in the clear.