leemajors
03-29-2012, 11:27 AM
http://boingboing.net/2012/03/29/anything-an-ultrabook-now.html
As a disappointed and temporary owner of one of these pretty things (I eventually went back to an elderly Thinkpad X200 for daily Windowsing and Linuxery), I'm just going to paste what I wrote months ago about what would happen to Ultrabooks:
Process by which marketing slowly loses sync with reality:
1. The MacBook Air is seen to conquer all.
2. Intel formalizes the sweet spot in computing that it represents, and brands it Ultrabook.
3. Some Ultrabooks are very good and the branding play gets some traction.
4. ????
5. Samsung starts branding refrigerators "Ultrabooks."
As a disappointed and temporary owner of one of these pretty things (I eventually went back to an elderly Thinkpad X200 for daily Windowsing and Linuxery), I'm just going to paste what I wrote months ago about what would happen to Ultrabooks:
Process by which marketing slowly loses sync with reality:
1. The MacBook Air is seen to conquer all.
2. Intel formalizes the sweet spot in computing that it represents, and brands it Ultrabook.
3. Some Ultrabooks are very good and the branding play gets some traction.
4. ????
5. Samsung starts branding refrigerators "Ultrabooks."