Tony Parker signs with PEAK

[timaios]

1st game with his new shoes against the Lakers tomorrow.

http://www.sportsbusinessdaily.com/Global/Issues/2013/01/08/Marketing-and-Sponsorship/parker.aspx


NBA San Antonio G Tony Parker Leaves Nike For Chinese Sportswear Company Peak

Published January 8, 2013

NBA San Antonio Spurs G Tony Parker is leaving Nike for Chinese sportswear company Peak in a deal worth between €2M ($2.6M) and €3M ($4M) annually, according to Marc Limacher of SPORTUNE. Parker was receiving between €800,000 ($1.05M) and €1M ($1.32M) a year from Nike to wear its shoes. For several months, the Frenchman "was in negotiations with Nike regarding the development of his academy, which would have doubled the amount invested" the company had in the player. It appears "the proposal was refused" and Parker has opted to sign with Peak where he will become the company's brand ambassador. Peak also has endorsement deals with fellow NBA players Javale McGee, Jason Kidd and Shane Battier (SPORTUNE, 1/7).

http://counterkicks.com/2013/01/exclusive-tony-parker-signs-with-peak-in-3-year-1-2-million-deal-leaves-nike/


Jan-08-2013 Posted by : John Brilliant

Exclusive: Tony Parker Signs With PEAK In 3-Year, $1.2 Million Deal, Leaves Nike

It’s official. Four time NBA All-Star and three time NBA Champion Tony Parker has left Nike to sign with PEAK Sports in a 3-year, $1.2 million endorsement deal, CounterKicks has been told.

Parker is the latest high profile athlete to leave the Nike roster for a Chinese based brand. Dwyane Wade made headlines last year switching from Nike’s Jordan Brand division to Li-Ning.

The initial thread on the Tony Parker to PEAK signing appears to have come from the Twitter account of Li Shuangfu a few days ago, with the news slice amplified by Ben Hunt this past Saturday who says he saw TP wearing PEAK branded shoes in a Spurs shoot around practice.

Here’s the rest of the relevant details and storyline CounterKicks has gathered from sources:

Beginning in the summer of last year, PEAK showed strong interest and made attempts to pull the endorsement services of Tony Parker, a Nike athlete for his entire professional career until now.

We’re told the official PEAK signing took place last Wednesday, Jan. 2. and Parker’s deal is for 3-years, $1.2 million.

Tony Parker branded signature product with PEAK is already in the works, with a tentative unveiling on Parker’s feet for this spring’s NBA Playoffs. A couple different styles are currently being developed, with more to come in the following seasons.

While the PEAK deal is official, TP has still yet to make his first PEAK footwear appearance in game on an NBA court.

Last night, TP optioned again for an old favorite in the Nike Zoom Brave IV (see gallery above), chipping in 16 points in a Spurs loss to the New Orleans Hornets.

Parker joins the PEAK athlete stable which includes Shane Battier, George Hill, Kyle Lowry, Patrick Patterson, JaVale McGee, Dorell Wright, Carl Landry, Andrew Goudelock, and Beno Udrih.

[td4mvp2k]

peak?

[lefty]

Who gives a fuck

[spursfan09]

peak?

Cool! Can't wait to see them. Maybe I'll buy the hubby some

[timaios]

Who gives a fuck

Thank you for taking the time to post in that thread ! :toast

[Darius Bieber]

Isn't that some Chinese bullshit brand?

[101A]

Isn't that some Chinese bullshit brand?

Because Nike and Reebok are made in.....remind me again?

[Darius Bieber]

Because Nike and Reebok are made in.....remind me again?

Bangladesh? Maybe Thailand or Taiwan. Somewhere there.

[timvp]

Don't really care but couple random thoughts:

1. When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.

2. This highlights the difference between small markets and big markets. Derrick Rose got $200 million in his shoe deal. Parker -- who isn't THAT worse of a player -- gets pennies in comparison. In a strictly business sense, staying in a small market is a bad idea for an NBA player. If you're great in a big market, your endorsements will pay more than your NBA contract. If you're great in a small market, your endorsement money might reach 20-30% of your NBA salary. Thank the basketball gods for players such as TD, TP and Manu who care about winning more than money.

[Darius Bieber]

The article also says he "leaves Nike." Was he making much with their shoe?

[will_spurs]

1. When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.

That was my first reaction. It's about the only piece of gear basketball players use. It could also affect his knees. This being said Kidd seems to be doing ok.


2. This highlights the difference between small markets and big markets. Derrick Rose got $200 million in his shoe deal. Parker -- who isn't THAT worse of a player -- gets pennies in comparison.

Rose got a MVP trophy so it's a tough comparison because of that. It would be interesting to see how much a 4-5 times All-Star makes in a big market.


The article also says he "leaves Nike." Was he making much with their shoe?

It's in the article. He's going to make 2-3x more money with PEAK than with Nike.

[phxspurfan]

Thank the basketball gods for players such as TD, TP and Manu who care about winning more than money.

I think they really liked Pop also. TP could have went to LA a long time ago, but I think he likes Pop so much he doesn't want to leave.

[polandprzem]

Don't really care but couple random thoughts:

1. When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.

2. This highlights the difference between small markets and big markets. Derrick Rose got $200 million in his shoe deal. Parker -- who isn't THAT worse of a player -- gets pennies in comparison. In a strictly business sense, staying in a small market is a bad idea for an NBA player. If you're great in a big market, your endorsements will pay more than your NBA contract. If you're great in a small market, your endorsement money might reach 20-30% of your NBA salary. Thank the basketball gods for players such as TD, TP and Manu who care about winning more than money.

True true

But it always better to be a big star in high school coming to NBA.
LeBron got huge contract b4 he even stepped on NBA court

[polandprzem]

btw. at first I thought it was about nutritions

[chapnis]

Maybe they will help him play better?

[Trainwreck2100]

he gon turn an ankle on them chinese pieces of shit

[polandprzem]

Everything is chinese

[ace3g]

the good thing is, he has been wearing them during shootarounds:


New kicks?: Long a Nike man, Tony Parker was spotted by the astute eyes of Spurs interactive content manager Ben Hunt wearing Peak sneakers at shootaround.

http://blog.mysanantonio.com/spursnation/2013/01/05/shootaround-notebook-jackson-out-de-colo-back/

That was prior to 76ers game, so hopefully he is getting comfortable with the new shoes.

[Drachen]

eh, I thought he was advertising for car antifreeze.

[ace3g]

Phil Jackson once knocked Peak shoes (http://lakers.ocregister.com/2010/01/24/phil-jackson-criticizes-peak-and-puma-brand-sneakers/29071/) as “concrete boots” after the endorser formerly known as Ron Artest came down with a case of plantar fasciitis in both feet
“Those shoes look like they are made for the Hudson River,” Jackson said. “He looks like he’s clogging around out there.”
Surely they’ll come up with a sleeker, smoother model for Parker.



http://blog.mysanantonio.com/spursnation/2013/01/08/parker-leaves-nike-for-peak/

[alfredbird]

One secret maybe no one knows in spurstalk, but well knows in chinese basketball forum:
In the past two years, there is always one player signed with PEAK in the championship team. Jason Kidd in 2011 and Shane Battier in 2012.

Maybe this signing is the last piece of the puzzle for SPURS 2013 championship!

[Leetonidas]

All these shoes are made in China anyway so I don't see what the big deal is

[ace3g]

here are some of the other Peak shoes, for other NBA players:

http://peaksneakers.com/product_info.php?products_id=3&osCsid=crsvo2vsf9018aivorp1cm3rj5

[Richie]

Tough to compare Parker to Rose. It's not just about market, Parker isn't American either

[Buddy Holly]

Don't really care but couple random thoughts:

1. When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.

2. This highlights the difference between small markets and big markets. Derrick Rose got $200 million in his shoe deal. Parker -- who isn't THAT worse of a player -- gets pennies in comparison. In a strictly business sense, staying in a small market is a bad idea for an NBA player. If you're great in a big market, your endorsements will pay more than your NBA contract. If you're great in a small market, your endorsement money might reach 20-30% of your NBA salary. Thank the basketball gods for players such as TD, TP and Manu who care about winning more than money.

Rose is a much more marketable player on a national and global stage. Lebron got that huge as Nike deal playing in small market Cleveland. There's a slew of other examples.

It's the player, not the market.

[SpursRock20]

Rose is a much more marketable player on a national and global stage. Lebron got that huge as Nike deal playing in small market Cleveland. There's a slew of other examples.

It's the player, not the market.

Manu, Tim, and Tony would be gods in L.A., New York, or Chicago. Nevermind their quiet persona, they would be thrown lucrative endorserment deals their way.

[Captivus]

Javale's Peak shoes, nice.

http://peaksneakers.com/images/PEAK%20Javale%20McGee%20E21611A%20RED%20WHITE%205. jpg

[Samr.]

When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.


I wonder if the players/team are able to take out any kind of insurance policy when they sign a new endorsement. The only place a player (normally) makes actual contact with the floor is via their shoes. Almost every aspect of their game -- running, jumping, pivoting, even standing -- is based upon the presumption that their shoes don't fail, and will afford a neutral if not positive benefit toward their performance. You'd think they'd put a premium on the quality and performance of their footwear.

Maybe it's a matter of "coming to the nuisance"?
http://people.ucsc.edu/~wittman/nuisance.html

Or maybe I'm just bitter that New Balance stopped making basketball shoes.

[wut]

All these shoes are made in China anyway so I don't see what the big deal is
Not that you want to hear a political rant, but these things DO matter. American companies pay taxes to the U.S. government on earned income, and that at least helps Americans. Also see Cisco vs. Huawei as a scenario of what happens when a Chinese company steals American designs, lowers their prices enough to gain market share, add one more innovation and then dominates the market.

Then again, you're free to be a zombie and say you don't care about these sorts of things...seems like that fits 90% of Americans these days anyway.

[chapnis]

Tony Parker doesn't care about America. He's French

[Floyd Pacquiao]

Hopefully those bigass concrete boots don't slow him down tbh

[Brazil]

Not that you want to hear a political rant, but these things DO matter. American companies pay taxes to the U.S. government on earned income, and that at least helps Americans. Also see Cisco vs. Huawei as a scenario of what happens when a Chinese company steals American designs, lowers their prices enough to gain market share, add one more innovation and then dominates the market.

Then again, you're free to be a zombie and say you don't care about these sorts of things...seems like that fits 90% of Americans these days anyway.

:lol

[team-work]

Don't really care but couple random thoughts:

1. When Duncan switched from Nike to Adidas, he suffered a rash of ankle injuries. Hopefully that was just a coincidence. Hopefully Peak makes a good shoe, tbh.

2. This highlights the difference between small markets and big markets. Derrick Rose got $200 million in his shoe deal. Parker -- who isn't THAT worse of a player -- gets pennies in comparison. In a strictly business sense, staying in a small market is a bad idea for an NBA player. If you're great in a big market, your endorsements will pay more than your NBA contract. If you're great in a small market, your endorsement money might reach 20-30% of your NBA salary. Thank the basketball gods for players such as TD, TP and Manu who care about winning more than money.

Star players, even in small markets, have earned enough money to live a decent life after their retirement, provided that their private life is not in a turmoil. TD, TP and Manu belong in that group, so they can pursuit higher goals, such as championships, team chemistry, job satisfaction etc, just "in the expense" of that excessive amount of money that they are unlikely to spend.

[Leetonidas]

Not that you want to hear a political rant, but these things DO matter. American companies pay taxes to the U.S. government on earned income, and that at least helps Americans. Also see Cisco vs. Huawei as a scenario of what happens when a Chinese company steals American designs, lowers their prices enough to gain market share, add one more innovation and then dominates the market.

Then again, you're free to be a zombie and say you don't care about these sorts of things...seems like that fits 90% of Americans these days anyway.

I was talking about the quality wise not economics. Seems like people think a Chinese made shoe would be lower quality when that same pair of Nikes is being made in the sweat shop next door

[howbouthemspurs]

Just imagine how much money Parker would be making in endorsements if he played for New York or LA....

[Buddy Holly]

Manu, Tim, and Tony would be gods in L.A., New York, or Chicago. Nevermind their quiet persona, they would be thrown lucrative endorserment deals their way.

Based on what? Your imagination? They're not marketable players. Would they get more recognition? Sure. But they're not marketable.

I see Pau signed that 100 million dollar endorsement deal when he got to LA. Oh right, aside from getting more national exposure, he hasn't signed any big money deals. Why? He's not marketable.

[Buddy Holly]

Just imagine how much money Parker would be making in endorsements if he played for New York or LA....

Like Pau Gasol. /facepalm.png

[SpursRock20]

Based on what? Your imagination? They're not marketable players. Would they get more recognition? Sure. But they're not marketable.

I see Pau signed that 100 million dollar endorsement deal when he got to LA. Oh right, aside from getting more national exposure, he hasn't signed any big money deals. Why? He's not marketable.

Well my stance is based on my opinion of a hypothetical, the same as yours. Yes, more marketable players will get better deals on the market (duh). But you become instantly more marketable in a bigger city. If Manu, Tim, and Tony won 3 to 4 championships in New York, public perception of the three would be radically different. Their shoes would be everywhere, they'd have more all-star nods, and maybe an extra MVP award.

The reason the Spurs are deemed boring and uncool is not because of Tim, Tony, and Manu's persona. It's because that damn team from San Antonio keeps winning so many games and stealing championships from the bigger market teams of the NBA. Yes, it can be cute for awhile (Thunder), but after awhile people want to see the big markets meet each other in the Finals. This has always been the NBA. The NBA had never had three international stars all on the same small market team and thus failed to market the Spurs/players. Only now, the NBA is making strides at promoting international talent thanks to the influx of international players.

I also understand that the more loud boisterous players will get more endorsement deals and Tim, Tony, and Manu are anything but that. However, it doesn't quite matter what type of persona you have if you are the main man in a big market. Pau Gasol is not a great example of this. We all know that there is 1 star in L.A. and that will go on for the next 3-5 years. Two stars can't co-exist for very long in Los Angeles.

[ace3g]

not bad looking shoes:

https://sphotos-a.xx.fbcdn.net/hphotos-ash3/524809_10151216615378173_1509074059_n.jpg

[Juan]

I was talking about the quality wise not economics. Seems like people think a Chinese made shoe would be lower quality when that same pair of Nikes is being made in the sweat shop next door

Who are those sluts in your sig? Damn those are some bad white girls.

[ace3g]

http://counterkicks.com/wp-content/uploads/2013/01/tony-parker-peak-sneakers-spurs-home.jpg