Kool Bob Love
04-17-2013, 11:43 PM
http://www.forbes.com/sites/marketshare/2013/04/16/19766/
The Most Loyal Fans in Basketball http://www.gravatar.com/avatar/68dec96f02e922c7480d555e514594ec?s=40&r=pg&d=http%3A%2F%2Fb-i.forbesimg.com%2Fassets%2Fimages%2Favatars%2Fgene ric_profile_image_40.jpg (http://blogs.forbes.com/people/robertpassikoff/) Robert Passikoff (http://blogs.forbes.com/people/robertpassikoff/), Contributor
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http://b-i.forbesimg.com/marketshare/files/2013/04/nba-playoffs-300x111.jpg (http://b-i.forbesimg.com/marketshare/files/2013/04/nba-playoffs.jpg)
The National Basketball Association 2013 Playoffs begin next Saturday, April 20th, so we figured that this was a good time to release the loyalty rankings for NBA teams from our 21st annual Brand Keys Sports Fan Loyalty Index.
Those of you who have loyally followed the Brand Keys Sports Fan Loyalty Index will remember that it was designed to help professional sports team management identify what drives fan loyalty in their home and national markets, with insights that enable league and team management to identify areas, particularly the emotional ones, that need strategic brand coaching. While only 16 of the 30 NBA teams will make the playoffs – eight from each conference – Brand Keys assesses all teams by interviewing fans from the teams’ own DMAs, which provides an apples-to-apples comparison of the intensity with which fans (within a team’s DMA) support the home team versus corresponding loyalty values for fans of other teams or other leagues in that market. Currently the 2013 NBA top-5 and bottom-5 brand standings are as follows:
Top-5- 2013 2012
1. Miami Heat (#6)
2. San Antonio Spurs (#1)
3. New York Knicks (#10)
4. Boston Celtics (#2)
5. Oklahoma City Thunder/
Brooklyn Nets (#5 and #14)
The Most Loyal Fans in Basketball http://www.gravatar.com/avatar/68dec96f02e922c7480d555e514594ec?s=40&r=pg&d=http%3A%2F%2Fb-i.forbesimg.com%2Fassets%2Fimages%2Favatars%2Fgene ric_profile_image_40.jpg (http://blogs.forbes.com/people/robertpassikoff/) Robert Passikoff (http://blogs.forbes.com/people/robertpassikoff/), Contributor
Comment Now (http://www.forbes.com/sites/marketshare/2013/04/16/19766/#comment_reply) Follow Comments
http://b-i.forbesimg.com/marketshare/files/2013/04/nba-playoffs-300x111.jpg (http://b-i.forbesimg.com/marketshare/files/2013/04/nba-playoffs.jpg)
The National Basketball Association 2013 Playoffs begin next Saturday, April 20th, so we figured that this was a good time to release the loyalty rankings for NBA teams from our 21st annual Brand Keys Sports Fan Loyalty Index.
Those of you who have loyally followed the Brand Keys Sports Fan Loyalty Index will remember that it was designed to help professional sports team management identify what drives fan loyalty in their home and national markets, with insights that enable league and team management to identify areas, particularly the emotional ones, that need strategic brand coaching. While only 16 of the 30 NBA teams will make the playoffs – eight from each conference – Brand Keys assesses all teams by interviewing fans from the teams’ own DMAs, which provides an apples-to-apples comparison of the intensity with which fans (within a team’s DMA) support the home team versus corresponding loyalty values for fans of other teams or other leagues in that market. Currently the 2013 NBA top-5 and bottom-5 brand standings are as follows:
Top-5- 2013 2012
1. Miami Heat (#6)
2. San Antonio Spurs (#1)
3. New York Knicks (#10)
4. Boston Celtics (#2)
5. Oklahoma City Thunder/
Brooklyn Nets (#5 and #14)