lefty
08-07-2013, 02:28 AM
Quote:
Pete Guelli, the Bobcats' executive vice president and chief sales and marketing officer, shared some specifics with Sporting News on Friday. Most notably, new ticket sales are up 59 percent from last year.
Quote:
The new Hornets uniforms, logos and other gear have not been unveiled, but the team created two sub-brands—"Back the Buzz" and "Buzz City"—using familiar colors to begin building interest. The "Back the Buzz" gear is so popular it had a 100 percent sell-through rate and has the team chasing additional inventory. "A slow window turned into a hot sales opportunity," Guelli said. "The sales in our team stores have doubled this summer from where they were last year."
Pete Guelli, the Bobcats' executive vice president and chief sales and marketing officer, shared some specifics with Sporting News on Friday. Most notably, new ticket sales are up 59 percent from last year.
Quote:
The new Hornets uniforms, logos and other gear have not been unveiled, but the team created two sub-brands—"Back the Buzz" and "Buzz City"—using familiar colors to begin building interest. The "Back the Buzz" gear is so popular it had a 100 percent sell-through rate and has the team chasing additional inventory. "A slow window turned into a hot sales opportunity," Guelli said. "The sales in our team stores have doubled this summer from where they were last year."