TheWriter
08-18-2005, 02:26 AM
Will SBC be AT&T or keep its ID?
Web Posted: 08/18/2005 12:00 AM CDT
Sanford Nowlin
Express-News Business Writer
When SBC Communications Inc. completes its $16 billion takeover of AT&T Corp., the telecommunications giant will have to decide what to do with one of American business' iconic name brands.
Will San Antonio-based SBC ditch its own name in favor of AT&T, try to somehow combine the two, or let die a 114-year-old moniker that's one of the world's most-recognized business brands? And what will happen to corporate sponsorships like the SBC Center arena?
Rest of the story...
http://www.mysanantonio.com/business/stories/MYSA081805.1A.sbc_name.17cd5135.html
Web Posted: 08/18/2005 12:00 AM CDT
Sanford Nowlin
Express-News Business Writer
When SBC Communications Inc. completes its $16 billion takeover of AT&T Corp., the telecommunications giant will have to decide what to do with one of American business' iconic name brands.
Will San Antonio-based SBC ditch its own name in favor of AT&T, try to somehow combine the two, or let die a 114-year-old moniker that's one of the world's most-recognized business brands? And what will happen to corporate sponsorships like the SBC Center arena?
Rest of the story...
http://www.mysanantonio.com/business/stories/MYSA081805.1A.sbc_name.17cd5135.html