ElNono
06-22-2015, 03:55 PM
Sorry, Wrong Number
Surveying Americans by phone is increasingly problematic. As a result, pollsters are trying to incorporate new—but imperfect—alternatives.
In May, the Pew Research Center released a study showing a dramatic drop in the percentage of households participating in its surveys. Pew reported that its contact rate—the percentage of households in which an adult was reached at all—had fallen to just 62 percent in 2012, down from 90 percent in 1997. Of those successfully contacted, the cooperation rate—the percentage of contacts with an adult that yielded an interview—was only 14 percent, down from 43 percent 15 years earlier. That means Pew’s overall response rate—the rate of completed interviews to the number of phone numbers dialed—was just 9 percent, one fourth of the 36 percent level from 1997.
http://cdn-media.nationaljournal.com/?controllerName=image&action=get&id=19782&width=628
Read more:
http://www.nationaljournal.com/magazine/who-responds-to-telephone-polls-anymore-20120719
Surveying Americans by phone is increasingly problematic. As a result, pollsters are trying to incorporate new—but imperfect—alternatives.
In May, the Pew Research Center released a study showing a dramatic drop in the percentage of households participating in its surveys. Pew reported that its contact rate—the percentage of households in which an adult was reached at all—had fallen to just 62 percent in 2012, down from 90 percent in 1997. Of those successfully contacted, the cooperation rate—the percentage of contacts with an adult that yielded an interview—was only 14 percent, down from 43 percent 15 years earlier. That means Pew’s overall response rate—the rate of completed interviews to the number of phone numbers dialed—was just 9 percent, one fourth of the 36 percent level from 1997.
http://cdn-media.nationaljournal.com/?controllerName=image&action=get&id=19782&width=628
Read more:
http://www.nationaljournal.com/magazine/who-responds-to-telephone-polls-anymore-20120719