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View Full Version : ESPN Mag: How Biometrics Turned Kawhi Leonard into a Star



BillMc
02-25-2016, 01:24 PM
http://espn.go.com/nba/story/_/id/14763202/how-biometrics-turned-kawhi-leonard-star

Related video: http://espn.go.com/video/clip?id=espn:14830920

IN 2011, WHEN the Spurs lost to the eighth-seeded Grizzlies in the first round of the NBA playoffs, it seemed possible their epic run was finally ending. Like 29 other teams, they needed the next Tim Duncan, if such a thing existed. Unlike other teams, though, they had no evident way to get one. Their winning record earned them low draft picks, and a roster of cheap journeymen and untouchable older guys left them without high-grade trade assets.

Except: entering-his-prime George Hill. Yes, that George Hill, the point guard whom coach Gregg Popovich still raves about half a decade later. In a move few saw coming, Hill was shipped out on draft night for the Pacers' first-round pick, 15th overall. Experts have learned to be cautious in criticizing the Spurs -- so many of their moves pan out -- but it was a genuine head-scratcher to trade a proven commodity for a roll of the dice.
Not five years later, somehow the Spurs are arguably better than ever, and that 15th pick -- an unheralded prospect who struggled to average 16 points a game in the Mountain West Conference -- is creeping into the MVP debate. Entering the second half, Kawhi Leonard owns the league's fourth-best real plus-minus, ahead of LeBron James and Kevin Durant. His rise has been so rapid and unexpected that he earned a starting spot in the All-Star Game even as half the nation remains unsure how to pronounce his first name (all together now: kuh-WHY).
But Leonard's success is far from a happy accident. It stems from a revolution in body analytics that is transforming the NBA, one human being at a time -- and from a player whose mind and body size up perfectly for this new world.

Already the best two-way player in the game, Leonard is shooting a league-high 48.2 percent from 3. has long been, at best, an inexact science.Like, exactly how tall is Charles Barkley? Listed at 6-foot-6 his entire career, it's revealed in the memoir I May Be Wrong but I Doubt It that he's really been 6-4¾ all along. According to the NBA's official guide, four-year player Mario Bennett withered from 6-9 to 6-6 in the 1998 offseason. It's been said that Kevin Garnett insisted on being listed at 6-11 to avoid the paint-patrolling tasks that 7-footers are subjected to. So: 6-11 it was.

This imprecision extends to the box score, where it's not hard to find home cooking at work. In his Motor City heyday, Ben Wallace somehow blocked a generous 653 shots in Detroit but just 458 on the road. More recently, Anthony Davis, in his first All-Star season, averaged 3.7 blocks at home and just 1.9 on the road. The Hornets averaged a whopping 5.0 more assists per game at home from 1994 through 2002.

Commissioner Adam Silver, czar of the uniquely technocratic NBA, is not wired for this kind of fuzzy math. When he took over for David Stern two years ago, he made a series of changes to sharpen the NBA's measurements. For the 2013-14 season, the league partnered with Stats LLC and installed SportVU player-tracking cameras in every arena. Now player speed, distance traveled and acceleration can all be cataloged and chewed on by data-crazed NBA fans and teams. The cameras even track potential assists. (Sorry, Charlotte!) To help dig into the mountain of data, the league office hired Harvard graduate Jason Rosenfeld as director of basketball analytics in the summer of 2014. The following March, the league began its first systematic public assessment of referees, publishing "Last Two Minutes" officiating reports.

More quietly, in 2014 Silver hired a sports science institute called P3 Applied Sports Science to modernize the league's draft combine. Beyond using tape measures, P3 puts players through a series of movements assessed by high-tech force plates embedded in the floor and cameras shooting from multiple angles, all feeding data into laptops. The founder, Dr. Marcus Elliott, says P3 asks not just how high do you jump but also how do you land and how high and how quickly can you jump a second time. The goal is to find patterns that predict injury. If a player lands on his right leg with disproportionately more force than his left, for example, that might be a signal of weakness in his left ankle. Even the smallest hitch in a player's running pattern could, over time, create a chain reaction of physical breakdowns, a human butterfly effect.

So it is that the NBA has become primed to optimize a player with the right unique mix of physical attributes -- the type of player who might have been overlooked just a few years ago.

A tale of two bodies: While Kawhi Leonard has optimized his body for an MVP-caliber season, Kobe ... is a different story. KAWHI LEONARD can cause a sports scientist to recalibrate his equipment. Relative to his height, Leonard wields the longest wingspan of any player in the NBA's combine database -- 4½ inches beyond what's expected of a 6-7 man. His hands are bigger than Anthony Davis', 9¾ inches from the base of his palm to the tip of his middle finger. Of the active players who've gone through the combine since 2010, he has the widest hands on record, at 11¼ inches.

Randy Shelton, Leonard's strength and conditioning coach at San Diego State, recalls the day he looked up at SDSU's student section to see a fan clutching a giant cutout of Kawhi's head affixed to a blue Na'vi body from Avatar. Spurs fans today may call Leonard The Claw. But the Human Avatar is the nickname that captures the tantalizing potential Shelton saw in college: "That's exactly how I wanted him to play. You want to be able to move at any degree at full speed and change direction like an Avatar."

It was a twist of the knee that helped Leonard fulfill that vision. During his second NBA season in 2012, Leonard was sidelined for 18 games with quadriceps tendinitis near his left knee. That offseason, the Spurs sent him to P3 to assess his vastus medialis, a teardrop-shaped muscle in the quads that powers the knee joint. "They focus on trying to balance out your body," Leonard explains. "You don't train there. I learned more about the body."

When P3's evaluation showed imbalances from his injury -- the particulars of which P3 refused to reveal to ESPN -- Leonard and Shelton devoted that summer to ensuring his quads weren't just strong but symmetrically and multidirectionally strong. "Most players are linear; they can run in a straight line and jump vertically," Shelton says. "But with Kawhi, we focus on perfecting change of direction."

His transformation was underway, and Leonard attacked it with zeal. Shelton, who works out the forward almost every summer in San Diego, says the practice court is where Leonard comes alive, morphing from the quietest player on the NBA's most media-averse team to a 230-pound blabbermouth: Why are we doing this? Where are we supposed to go with this? How's my form? Are my feet right? Is my weight distribution OK? How does my back look?

Indeed, P3's computers do only so much -- gleaning an athlete's movements through body sensors and superimposing those atop "ideal" movement patterns. It pays off only to the extent that a player can, over time, groove new habits. Shelton says Leonard, obsessed with achieving flawless precision, is, in that way, the perfect student: "Kawhi loves the analytics side, loves to look at everything, wants to know. That's the beauty about it."
Today, Shelton shows his college athletes video of Leonard guarding LeBron or KD simply by sliding laterally better than they can. He routinely preaches to them: "You gotta have hips like Kawhi."

There are four players -- Russell Westbrook, Paul George, James Harden and Kawhi Leonard -- in the NBA this season averaging over 20 points, 6.0 rebounds, 2.5 assists and 1.5 steals. Only Leonard, though, shoots above 40 percent from deep.

AVATAR HIPS OR no Avatar hips, no one could have expected this. After winning the Defensive Player of the Year award last season, Leonard is now the NBA's only player to rank top-12 in real plus-minus on both ends of the floor. After missing 75 percent of his college 3s, he put his mind to work with Spurs shooting coach Chip Engelland and is now among the NBA's leaders in 3-point percentage. Better still, he's doing it for the Spurs, who were early adopters of a host of analytics-focused technologies -- SportVU, Second Spectrum and Catapult -- and named the best analytical team in pro sports at the 2015 MIT Sloan Sports Analytics Conference.

Leonard is the beneficiary. While many teams would grind a 24-year-old star into the ground, the Spurs are playing him just over 32 minutes per game. Like the holders of a dividend stock, they're cashing in on Leonard slowly but surely.

Which helps, in a way, explain one last story: In late January, Leonard was named a starter for the All-Star Game -- making him the only player other than Michael Jordan and Hakeem Olajuwon to be awarded Finals MVP, defensive player of the year and an All-Star starter. When Shelton heard, he texted congratulations. What he received in reply was so bland, so understated, it seemed eerily reminiscent of a certain longtime Spur. "Thanks," replied the next Tim Duncan. "This is just the beginning."

FkLA
02-25-2016, 02:23 PM
A tale of two bodies: While Kawhi Leonard has optimized his body for an MVP-caliber season, Kobe ... is a different story. KAWHI LEONARD can cause a sports scientist to recalibrate his equipment. Relative to his height, Leonard wields the longest wingspan of any player in the NBA's combine database -- 4½ inches beyond what's expected of a 6-7 man. His hands are bigger than Anthony Davis', 9¾ inches from the base of his palm to the tip of his middle finger. Of the active players who've gone through the combine since 2010, he has the widest hands on record, at 11¼ inches.

:lol


Which helps, in a way, explain one last story: In late January, Leonard was named a starter for the All-Star Game -- making him the only player other than Michael Jordan and Hakeem Olajuwon to be awarded Finals MVP, defensive player of the year and an All-Star starter. When Shelton heard, he texted congratulations. What he received in reply was so bland, so understated, it seemed eerily reminiscent of a certain longtime Spur. "Thanks," replied the next Tim Duncan. "This is just the beginning."

:claw

wildbill2u
02-25-2016, 05:20 PM
Pop is on record of saying analytics suck, right?

Well, if he said it, it was a CIA Pop misdirection because otherwise they wouldn't be paying big bucks to outside companies to use them.

Makes you wonder what a gym rat like Timmy would have become if this stuff had been around when he came into the league. Who knows, he might've been able to jump over a matchbook. :toast

SAGirl
02-25-2016, 07:43 PM
Good article. :tu
Thanks for sharing!

ceperez
02-25-2016, 08:00 PM
I don't think Leonard is human, he's more like a machine.

EVAY
02-25-2016, 08:07 PM
Super interesting article, Bill. Thanks a million for posting.

rasuo214
02-25-2016, 08:24 PM
https://theshowsdsu.files.wordpress.com/2010/12/human-avatar1.jpg?w=735&h=1103

Mr.Bottomtooth
02-25-2016, 08:26 PM
Pop is on record of saying analytics suck, right?

Not that they suck, but that they clearly don't tell the whole story. They look at it within a reasonable context, not completely base decisions on it.

Mr.Bottomtooth
02-25-2016, 08:27 PM
This issue is one of the best ESPN mags ever. These stories are knowledgeable as hell.

GSH
02-25-2016, 08:35 PM
Maybe the best thing I've seen posted here this season. Thanks.

Spurs being named best analytics team in pro sports at the Sloan Conference was eye-opening. I normally laugh at all the CIA Pop talk. But this time it's true.

I don't know why Adam Silver is getting the league involved in doing biometrics for the teams, though. Seems sort of like spoon-feeding the ones who wouldn't do it on their own.

GSH
02-25-2016, 08:37 PM
Not that they suck, but that they clearly don't tell the whole story. They look at it within a reasonable context, not completely base decisions on it.


I remember an article talking about how Pop just rolled his eyes at PJ, because he was always preaching analytics. That article indicated that Pop wasn't interested in them at all, and that he sort of brushed off PJ's attempts to get him to look at them.

YGWHI
02-25-2016, 08:54 PM
Great read, amazing data. Thanks for posting!! :toast

Despite the scientific data and analysis, other young guys have talent and physical tolls but don't improve their games at a high level, the difference between those guys and Kawhi is, Kawhi has the burning desire to get better and a strong work ethic.
Also, he had the chance to grow in a player-development-friendly environment like Spurs organization. A perfect fit.

phxspurfan
02-25-2016, 10:01 PM
Great read, thanks for posting

BillMc
02-25-2016, 11:06 PM
Good article. :tu
Thanks for sharing!


Super interesting article, Bill. Thanks a million for posting.


Maybe the best thing I've seen posted here this season. Thanks.




Great read, amazing data. Thanks for posting!! :toast




Great read, thanks for posting
:bobo

BG_Spurs_Fan
02-26-2016, 02:14 AM
Amazing article, never would have expected it from an ESPN writer ( who's not Zach Lowe ). The value of analytics on every scale, from on court tactics to health prediction and improvements, is incredible.

BillMc
02-26-2016, 02:51 AM
https://theshowsdsu.files.wordpress.com/2010/12/human-avatar1.jpg?w=735&h=1103

:bobo

cariocaz
02-26-2016, 05:40 AM
Thanks for sharing!

ceperez
02-26-2016, 05:53 AM
Maybe the best thing I've seen posted here this season. Thanks.

Spurs being named best analytics team in pro sports at the Sloan Conference was eye-opening. I normally laugh at all the CIA Pop talk. But this time it's true.

I don't know why Adam Silver is getting the league involved in doing biometrics for the teams, though. Seems sort of like spoon-feeding the ones who wouldn't do it on their own.

Spurs have been known to be the leader in analytics for years now. What I don't know is who in the Spurs organization is leading this charge? Spurs have good development coaches like Engleland and Forcier but who is running the analytics? Who is advising draft selections or d-league callups?

SouthernFried
02-26-2016, 07:54 AM
Very cool. Thanks!

bigfan
02-26-2016, 09:45 AM
interesting read, thanks

GSH
02-26-2016, 09:48 AM
Spurs have been known to be the leader in analytics for years now. What I don't know is who in the Spurs organization is leading this charge? Spurs have good development coaches like Engleland and Forcier but who is running the analytics? Who is advising draft selections or d-league callups?


You know everything... except how to read a fucking press release?

http://www.cbssports.com/nba/eye-on-basketball/25086167/gregg-popovich-was-shocked-the-spurs-won-a-sloan-analytics-award


Here - for those of you who don't already know everything about everything:


Yesterday at MIT's Sloan Sports Analytics Conference, the Spurs won the award for best analytical team in professional sports and their general manager R.C. Buford, was honored with a lifetime achievement award for his work in the field. Although the organization has had plenty of success, this was fantastic news but was still shocking for head coach Gregg Popovich.

Probably because he had no idea that this was something they could even win as Jeff McDonald of the San Antonio Express-News report.
“I had no idea there was such a conference or such an award,” Popovich said before Saturday's 101-74 victory over the Suns.
http://www.cbssports.com/nba/eye-on-basketball/25086167/gregg-popovich-was-shocked-the-spurs-won-a-sloan-analytics-award




Apparently, CEPerez knew that the Spurs were "the leader" in analytics even before it was official. Psychic powers, or insider info? You be the judge:

The defending champion Spurs are among those who put a huge amount of stock into crunching data to glean insight for the purposes of finding any possible competitive edge they can. Indeed, ESPN just ranked them among the foremost advocates — fourth in the NBA, and seventh among North America’s 122 professional sports franchises — in their annual analytics package.

That’s not to say there’s still not a place for more traditional methods of evaluation. As Harvey noted, head coach Gregg Popovich doesn’t even have a computer in his office. (Read that again and note that it is now 2015). He digests some of the information provides to him, ignores the rest, and largely relies on his own instincts and experiences.
http://blog.mysanantonio.com/spursnation/2015/02/23/spurs-among-those-all-in-with-analytics/

ceperez
02-26-2016, 09:56 AM
You know everything... except how to read a fucking press release?

http://www.cbssports.com/nba/eye-on-basketball/25086167/gregg-popovich-was-shocked-the-spurs-won-a-sloan-analytics-award


Here - for those of you who don't already know everything about everything:


Yesterday at MIT's Sloan Sports Analytics Conference, the Spurs won the award for best analytical team in professional sports and their general manager R.C. Buford, was honored with a lifetime achievement award for his work in the field. Although the organization has had plenty of success, this was fantastic news but was still shocking for head coach Gregg Popovich.

Probably because he had no idea that this was something they could even win as Jeff McDonald of the San Antonio Express-News report.
“I had no idea there was such a conference or such an award,” Popovich said before Saturday's 101-74 victory over the Suns.
http://www.cbssports.com/nba/eye-on-basketball/25086167/gregg-popovich-was-shocked-the-spurs-won-a-sloan-analytics-award




Apparently, CEPerez knew that the Spurs were "the leader" in analytics even before it was official. Psychic powers, or insider info? You be the judge:

The defending champion Spurs are among those who put a huge amount of stock into crunching data to glean insight for the purposes of finding any possible competitive edge they can. Indeed, ESPN just ranked them among the foremost advocates — fourth in the NBA, and seventh among North America’s 122 professional sports franchises — in their annual analytics package.

That’s not to say there’s still not a place for more traditional methods of evaluation. As Harvey noted, head coach Gregg Popovich doesn’t even have a computer in his office. (Read that again and note that it is now 2015). He digests some of the information provides to him, ignores the rest, and largely relies on his own instincts and experiences.
http://blog.mysanantonio.com/spursnation/2015/02/23/spurs-among-those-all-in-with-analytics/

They've been a ton of indicators over the years that Spurs were serious about the analytics.

(1) Never going for the offensive rebounds.
(2) Not aggressively contesting shots and essentially not fouling and placing someone on the line.
(3) Giving up the mid-range jumper
(4) Loading up on 3 point shooters and taking a ton of these shots

What surprised me about the Leonard piece was they were gathering even more advanced statistics like which foot the player lands on! It is one think to set you team up to play a certain way, but it is entirely a different level when you analyze every movement of a player. Leonard is as crazy in his routine as Curry!

Also, unfortunate for the Spurs, the GSW have the same kind of analytics going for them with all the Silicon Valley types in their area.

Great catch on the quote about Spurs paying their analytic staff the big bucks.

Spur|n|Austin
03-10-2016, 05:20 PM
Pop is on record of saying analytics suck, right?

I'm curious, are you serious?