phxspurfan
07-10-2019, 12:24 AM
https://www.espn.com/nba/story/_/id/27158043/nba-needs-enforceable-free-agency-rules
Buried at the end of the article but arguably more important than the tampering BS that will never stick, Silver hinted he wants to use globalization as justification to renegotiate the TV/broadcasting rights (currently solely owned by BSPN/TNT).
Silver's probably getting pressured by business development folks from the Youtubes/Facebooks/Comcasts etc of the world to open up broadcasting to more than just old school TV (aka, open it more to OTT/streaming/mobile). Which would of course lead to more revenue for the league, more global audiences, and, as a consequence, more money spread around to teams (especially shitty small markets) and more money for LeBrons.
My guess is co-branded BSPN/TNT streams (with in-stream video ads) on Facebook/YT/Hulu, etc., with a mobile shift as well. BSPN/TNT will want to keep the rights and branding to retain audiences and ad dollars, but make a (huge) cut by licensing the streams out.
Silver did, however, say that the way the media landscape has changed since the league's current television deal was agreed to five years ago could lead to the NBA attempting to reopen it with its television partners -- ESPN and Turner Sports -- to allow the league to better optimize its business.
"It's amazing to me, again, having been at the league for a long time and having watched change over the years, how much that change is now accelerating," Silver said. "I think even just from the time we negotiated this set of television deals less than five years ago. I think there's a realization with us with our television partners that at the end of the day, even though we have six years left on these deals, there are potentially modifications we should be making so we can do a better job finding those fans.
"So I don't think there's anything endemic to the league. In fact, at our board meeting we discussed the growth in popularity of the sport, the growth in participation, the fact that we have a young, diverse, global audience. All very positive indicators. But at the end of the day, a large component of our revenue come from traditional media. It's not something we can ignore and it's something that we and our television partners need to address."
Buried at the end of the article but arguably more important than the tampering BS that will never stick, Silver hinted he wants to use globalization as justification to renegotiate the TV/broadcasting rights (currently solely owned by BSPN/TNT).
Silver's probably getting pressured by business development folks from the Youtubes/Facebooks/Comcasts etc of the world to open up broadcasting to more than just old school TV (aka, open it more to OTT/streaming/mobile). Which would of course lead to more revenue for the league, more global audiences, and, as a consequence, more money spread around to teams (especially shitty small markets) and more money for LeBrons.
My guess is co-branded BSPN/TNT streams (with in-stream video ads) on Facebook/YT/Hulu, etc., with a mobile shift as well. BSPN/TNT will want to keep the rights and branding to retain audiences and ad dollars, but make a (huge) cut by licensing the streams out.
Silver did, however, say that the way the media landscape has changed since the league's current television deal was agreed to five years ago could lead to the NBA attempting to reopen it with its television partners -- ESPN and Turner Sports -- to allow the league to better optimize its business.
"It's amazing to me, again, having been at the league for a long time and having watched change over the years, how much that change is now accelerating," Silver said. "I think even just from the time we negotiated this set of television deals less than five years ago. I think there's a realization with us with our television partners that at the end of the day, even though we have six years left on these deals, there are potentially modifications we should be making so we can do a better job finding those fans.
"So I don't think there's anything endemic to the league. In fact, at our board meeting we discussed the growth in popularity of the sport, the growth in participation, the fact that we have a young, diverse, global audience. All very positive indicators. But at the end of the day, a large component of our revenue come from traditional media. It's not something we can ignore and it's something that we and our television partners need to address."