boutons_
01-06-2006, 04:38 PM
"affinity marketing" bites the big gorilla where it hurts.
==========================
Wal-Mart Web Site Makes Racial Connections
DVD Shoppers Get Offensive Referrals
By Ylan Q. Mui
Washington Post Staff Writer
Friday, January 6, 2006; Page D01
Wal-Mart apologized yesterday after its retail Web site directed potential buyers of "Charlie and the Chocolate Factory" and "Planet of the Apes" DVDs to also consider purchasing DVDs with African American themes.
The world's largest retailer said in a statement that it was "heartsick" over the racially offensive grouping and that the site was linking "seemingly
random combinations of titles."
http://www.washingtonpost.com/wp-dyn/content/article/2006/01/05/AR2006010502176.html?nav=most_emailed
"chocolate" and "apes" indicates Afro-Americans !!
http://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gif
==========================
Wal-Mart Web Site Makes Racial Connections
DVD Shoppers Get Offensive Referrals
By Ylan Q. Mui
Washington Post Staff Writer
Friday, January 6, 2006; Page D01
Wal-Mart apologized yesterday after its retail Web site directed potential buyers of "Charlie and the Chocolate Factory" and "Planet of the Apes" DVDs to also consider purchasing DVDs with African American themes.
The world's largest retailer said in a statement that it was "heartsick" over the racially offensive grouping and that the site was linking "seemingly
random combinations of titles."
http://www.washingtonpost.com/wp-dyn/content/article/2006/01/05/AR2006010502176.html?nav=most_emailed
"chocolate" and "apes" indicates Afro-Americans !!
http://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gifhttp://spurstalk.com/forums/images/smilies/smilol.gif