Shelly
02-10-2006, 02:39 PM
http://www.smh.com.au/news/world/ken-is-a-changed-man/2006/02/10/1139465819749.htmlWill Ken win Barbie back? (http://www.smh.com.au/news/world/ken-is-a-changed-man/2006/02/10/1139465819749.html)
http://www.smh.com.au/ffximage/2006/02/10/ken_narrowweb__300x410,2.jpg
Barbie, Ken's a changed man
February 10, 2006 - 7:28AM
Hollywood stylist Phillip Bloch with the restyled Ken doll.
He's been to the gym, looks buff and stylish, and now Barbie's boy toy Ken wants to win back the doll he split from two years ago.
After a two-year separation, Mattel said today that Barbie's long-time suitor wants to rekindle his decades-long romance with his plastic paramour and get her to give Aussie surfer Blaine the flick.
Mattel is hoping Ken's return to retail stores can also revitalise the company's overall fortunes. In January, the company blamed sagging Barbie sales for sagging profits.
"Ken has revamped his life -- mind, body and soul," Hollywood stylist and Mattel consultant Phillip Bloch said in a statement. "Everyone knows how difficult it is to change, especially when you've lived your life a certain way for more than four decades."
Mattel said in February 2004 that Barbie and Ken had split after 43 years because they wanted to spend some time apart.
Ken, who appears to have spent time in the gym and at the stylist, returns wearing a beach-wear ensemble complete with board shorts and white T-shirt.
For her part, Barbie publicist Lauren Dougherty said Barbie "appreciates the new look Ken is sporting. He really looks great. But we'll have to stay tuned to see whether these two will get back together."
At a press conference unveiling Ken, Bloch said the company was going for a "worldly, European thing", and "definitely wanted to be looking hot".
Mattel's fourth-quarter results in January showed an 18 per cent decline in Barbie's US sales. The company said that in addition to "tweaking" the Barbie line this year, more dramatic changes would be made in 2007.
Reuters
http://www.smh.com.au/ffximage/2006/02/10/ken_narrowweb__300x410,2.jpg
Barbie, Ken's a changed man
February 10, 2006 - 7:28AM
Hollywood stylist Phillip Bloch with the restyled Ken doll.
He's been to the gym, looks buff and stylish, and now Barbie's boy toy Ken wants to win back the doll he split from two years ago.
After a two-year separation, Mattel said today that Barbie's long-time suitor wants to rekindle his decades-long romance with his plastic paramour and get her to give Aussie surfer Blaine the flick.
Mattel is hoping Ken's return to retail stores can also revitalise the company's overall fortunes. In January, the company blamed sagging Barbie sales for sagging profits.
"Ken has revamped his life -- mind, body and soul," Hollywood stylist and Mattel consultant Phillip Bloch said in a statement. "Everyone knows how difficult it is to change, especially when you've lived your life a certain way for more than four decades."
Mattel said in February 2004 that Barbie and Ken had split after 43 years because they wanted to spend some time apart.
Ken, who appears to have spent time in the gym and at the stylist, returns wearing a beach-wear ensemble complete with board shorts and white T-shirt.
For her part, Barbie publicist Lauren Dougherty said Barbie "appreciates the new look Ken is sporting. He really looks great. But we'll have to stay tuned to see whether these two will get back together."
At a press conference unveiling Ken, Bloch said the company was going for a "worldly, European thing", and "definitely wanted to be looking hot".
Mattel's fourth-quarter results in January showed an 18 per cent decline in Barbie's US sales. The company said that in addition to "tweaking" the Barbie line this year, more dramatic changes would be made in 2007.
Reuters