lebomb
09-05-2006, 01:53 PM
Hopefully this is a sign of things to come. About time some kind of progress is taking place.......we will see what happens next!!! :elephant :elephant
UTSA marketing campaign set to take athletics to the ‘next level’
by Allen Schlesinger
September 04, 2006
The UTSA Athletic Department has begun a 100,000 dollar marketing campaign in attempts to increase attendance at sporting events.
This is the first year UTSA athletics has had a full-fledged marketing campaign and the first time they have had the budget for such a project.
“We have been in the strategic design phase for some time and we are now ready to take it into action,” Assistant Athletics Director – External Operations Eric Buskirk said.
The athletics department contracted Xos Technologies, the premiere college athletics website designing company. The same company has designed sites for University of Florida, Kansas State, and University of Oregon.
GoUTSA.com, UTSA’s athletics site, will re-launch sometime around October 1 with a new design that will be more user friendly and feature video components.
Rickabaugh Graphics, one of the top logo graphic designers in the country, will re-design UTSA’s logo.
Rowdy, UTSA’s mascot, will undergo a costume change. The new costume will be inflatable and will be able to do many tricks.
UTSA’s official colors will change to a darker blue and a brighter orange .
UTSA will also begin a media marketing campaign that will feature billboards all across the city of San Antonio with locations designated along Loop 410, Interstate 10, and Highway 281.
The billboards will advertise basketball season tickets. A pair of tickets will cost ninety-nine dollars for the whole season.
A poster board campaign will begin shortly at local high schools encouraging more community involvement in UTSA athletics.
On September 14, UTSA athletics will begin their first ever television campaign. Commercials will be aired on the San Antonio FOX affiliate further promoting ticket sales.
UTSA athletics will also begin a telemarketing campaign in which they will be contacting 15,000 alumni and members of the San Antonio community advertising season tickets for all sports.
Faculty and staff can purchase an All-Sports pass for sixty dollars which would normally run at 299 dollars. The pass will also provide faculty and staff a free ticket to every sporting event at UTSA.
Valero has provided UTSA with a $30,000 grant to help bring elementary, middle, and high school students to UTSA athletic events.
UTSA athletics also hired a new ticket manager and a sales team of four to sell season tickets.
Among the promotions given away at UTSA sporting events will be Spurs tickets and three free trips to South Padre Island.
“We try to pay attention and research what the students want when designing our in-game promotions and prize giveaways,” Director of Marketing & Promotions Charles Jones said.
“We believe we give away more prizes at sporting events than any school in the country,” Jones said.
At the October 13 volleyball game versus Northwestern State, UTSA supporters will have the opportunity to meet and greet with the 2006-2007 men’s and women’s basketball teams. This will be UTSA’s version of Midnight Madness.
“My marketing team is committed to our athletics mission of taking it to the next level,” Buskirk said.
UTSA marketing campaign set to take athletics to the ‘next level’
by Allen Schlesinger
September 04, 2006
The UTSA Athletic Department has begun a 100,000 dollar marketing campaign in attempts to increase attendance at sporting events.
This is the first year UTSA athletics has had a full-fledged marketing campaign and the first time they have had the budget for such a project.
“We have been in the strategic design phase for some time and we are now ready to take it into action,” Assistant Athletics Director – External Operations Eric Buskirk said.
The athletics department contracted Xos Technologies, the premiere college athletics website designing company. The same company has designed sites for University of Florida, Kansas State, and University of Oregon.
GoUTSA.com, UTSA’s athletics site, will re-launch sometime around October 1 with a new design that will be more user friendly and feature video components.
Rickabaugh Graphics, one of the top logo graphic designers in the country, will re-design UTSA’s logo.
Rowdy, UTSA’s mascot, will undergo a costume change. The new costume will be inflatable and will be able to do many tricks.
UTSA’s official colors will change to a darker blue and a brighter orange .
UTSA will also begin a media marketing campaign that will feature billboards all across the city of San Antonio with locations designated along Loop 410, Interstate 10, and Highway 281.
The billboards will advertise basketball season tickets. A pair of tickets will cost ninety-nine dollars for the whole season.
A poster board campaign will begin shortly at local high schools encouraging more community involvement in UTSA athletics.
On September 14, UTSA athletics will begin their first ever television campaign. Commercials will be aired on the San Antonio FOX affiliate further promoting ticket sales.
UTSA athletics will also begin a telemarketing campaign in which they will be contacting 15,000 alumni and members of the San Antonio community advertising season tickets for all sports.
Faculty and staff can purchase an All-Sports pass for sixty dollars which would normally run at 299 dollars. The pass will also provide faculty and staff a free ticket to every sporting event at UTSA.
Valero has provided UTSA with a $30,000 grant to help bring elementary, middle, and high school students to UTSA athletic events.
UTSA athletics also hired a new ticket manager and a sales team of four to sell season tickets.
Among the promotions given away at UTSA sporting events will be Spurs tickets and three free trips to South Padre Island.
“We try to pay attention and research what the students want when designing our in-game promotions and prize giveaways,” Director of Marketing & Promotions Charles Jones said.
“We believe we give away more prizes at sporting events than any school in the country,” Jones said.
At the October 13 volleyball game versus Northwestern State, UTSA supporters will have the opportunity to meet and greet with the 2006-2007 men’s and women’s basketball teams. This will be UTSA’s version of Midnight Madness.
“My marketing team is committed to our athletics mission of taking it to the next level,” Buskirk said.