Kori Ellis
10-26-2004, 06:32 PM
I didn't find a picture of it though.
George 'Iceman' Gervin's New Era 59FIFTY Design for 59FIFTYat50 Campaign to Launch Thursday, October 28
Tuesday October 26, 5:28 pm ET
Kyle Turley Cap Co-Launches with George Gervin on Last Thursday of October
http://biz.yahoo.com/prnews/041026/nytu251_1.html
DERBY, N.Y., Oct. 26 /PRNewswire/ -- New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced that its October Capture the Flag, limited edition, celebrity designed New Era 59FIFTY by NBA Hall of Famer George "Iceman" Gervin hits retail this Thursday, October 28.
October is a double header month for the New Era 59FIFTY Capture the Flag, Celebrity designed fitted series. Launching with George Gervin is NFL star Kyle Turley who brings a little football flavor to the celebrity designed fitteds, turning the 59FIFTY into an inspired football helmet; cap description available at http://www.59FIFTYat50.com.
George "Iceman" Gervin who is known for perfecting the "Finger Roll;" for being one of the 50 greatest players in the NBA's history; and for being in the NBA Hall of Fame, will now go down in history as the first NBA great to design a New Era 59FIFTY! In accord with his smooth style on and off the court the Gervin 59FIFTY is made with black cashmere donning his jersey number "44" in tonal color embroidery, while his nickname "Iceman" is called out in white and silver embroidery -- both on the front panels of the cap. The rear embroidery, which hovers over the San Antonio Spurs logo, is in white and silver, and reads "FingerRoll." The cap also features a special right-wear side patch application touting Gervin-career highlights, and a black satin lining.
"My New Era 59FIFTY is a tribute to my career in the NBA," said George Gervin. "It was the greatest time in my life; there is a reason why the game is played as a team and working with the group of guys I played with was what the sport is about; without them I wouldn't have had the great career that I had, and am able to highlight with my 59FIFTY."
The Kyle Turley and George Gervin designs will be exclusively available at: Genesis (New York); Total Sports (Philadelphia); Huf (San Francisco); Undefeated (Los Angeles); Live Stock (Vancouver, CA) and in Tokyo, Japan. The Gervin Cap will also be available at the NBA Store on 5th Avenue in New York City. New Era will sell the 59FIFTY fitteds at http://www.59FIFTYat50.com beginning 12:00 a.m. on Thursday the 28th. A portion of the Gervin cap proceeds will go to the George Gervin Youth Center and a portion the Turley cap proceeds will go to the Kyle Turley Foundation.
New Era's Wednesday, November 24th Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature two guest designers; each designing their own cap -- Snowboarder Trevor Andrew and UK Designer Wale Adeyemi.
59FIFTYs designed for the Capture the Flag, guest designer series, launch the last Thursday of every month, through December 2004. A Portion of the proceeds for each Capture the Flag 59FIFTY will go to the charity of the guest designer's choice. The Capture the Flag series highlights New Era's ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world.
The 59FIFTYat50 campaign will be driven by a definitive, multi-leveled product development story based around the celebration of the signature fitted New Era 59FIFTY. The New Era 59FIFTY, born in 1954, was developed as uniform headwear for Major League Baseball players and has stood for authenticity, quality, allegiance, and identity in its 50 years. Familiarly referenced as a "Fitted," the 59FIFTY set the standard by which fitted baseball caps are made. It was Harold Koch, the son of New Era's founder Ehrhardt Koch, who felt that there was a need for a carefully crafted fitted cap made of high quality, 100% worsted wool -- one that would give baseball teams and players a distinct uniform look.
New Era Cap is a global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseball's official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College -- Bowl Games and National Championships and Little League. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada and Europe; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.
George 'Iceman' Gervin's New Era 59FIFTY Design for 59FIFTYat50 Campaign to Launch Thursday, October 28
Tuesday October 26, 5:28 pm ET
Kyle Turley Cap Co-Launches with George Gervin on Last Thursday of October
http://biz.yahoo.com/prnews/041026/nytu251_1.html
DERBY, N.Y., Oct. 26 /PRNewswire/ -- New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced that its October Capture the Flag, limited edition, celebrity designed New Era 59FIFTY by NBA Hall of Famer George "Iceman" Gervin hits retail this Thursday, October 28.
October is a double header month for the New Era 59FIFTY Capture the Flag, Celebrity designed fitted series. Launching with George Gervin is NFL star Kyle Turley who brings a little football flavor to the celebrity designed fitteds, turning the 59FIFTY into an inspired football helmet; cap description available at http://www.59FIFTYat50.com.
George "Iceman" Gervin who is known for perfecting the "Finger Roll;" for being one of the 50 greatest players in the NBA's history; and for being in the NBA Hall of Fame, will now go down in history as the first NBA great to design a New Era 59FIFTY! In accord with his smooth style on and off the court the Gervin 59FIFTY is made with black cashmere donning his jersey number "44" in tonal color embroidery, while his nickname "Iceman" is called out in white and silver embroidery -- both on the front panels of the cap. The rear embroidery, which hovers over the San Antonio Spurs logo, is in white and silver, and reads "FingerRoll." The cap also features a special right-wear side patch application touting Gervin-career highlights, and a black satin lining.
"My New Era 59FIFTY is a tribute to my career in the NBA," said George Gervin. "It was the greatest time in my life; there is a reason why the game is played as a team and working with the group of guys I played with was what the sport is about; without them I wouldn't have had the great career that I had, and am able to highlight with my 59FIFTY."
The Kyle Turley and George Gervin designs will be exclusively available at: Genesis (New York); Total Sports (Philadelphia); Huf (San Francisco); Undefeated (Los Angeles); Live Stock (Vancouver, CA) and in Tokyo, Japan. The Gervin Cap will also be available at the NBA Store on 5th Avenue in New York City. New Era will sell the 59FIFTY fitteds at http://www.59FIFTYat50.com beginning 12:00 a.m. on Thursday the 28th. A portion of the Gervin cap proceeds will go to the George Gervin Youth Center and a portion the Turley cap proceeds will go to the Kyle Turley Foundation.
New Era's Wednesday, November 24th Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature two guest designers; each designing their own cap -- Snowboarder Trevor Andrew and UK Designer Wale Adeyemi.
59FIFTYs designed for the Capture the Flag, guest designer series, launch the last Thursday of every month, through December 2004. A Portion of the proceeds for each Capture the Flag 59FIFTY will go to the charity of the guest designer's choice. The Capture the Flag series highlights New Era's ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world.
The 59FIFTYat50 campaign will be driven by a definitive, multi-leveled product development story based around the celebration of the signature fitted New Era 59FIFTY. The New Era 59FIFTY, born in 1954, was developed as uniform headwear for Major League Baseball players and has stood for authenticity, quality, allegiance, and identity in its 50 years. Familiarly referenced as a "Fitted," the 59FIFTY set the standard by which fitted baseball caps are made. It was Harold Koch, the son of New Era's founder Ehrhardt Koch, who felt that there was a need for a carefully crafted fitted cap made of high quality, 100% worsted wool -- one that would give baseball teams and players a distinct uniform look.
New Era Cap is a global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseball's official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College -- Bowl Games and National Championships and Little League. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada and Europe; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.