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View Full Version : Unfortunately-Named 70's Diet Pill



Spurminator
01-02-2007, 03:59 PM
http://www.youtube.com/watch?v=mXZ1Sr1z6Gc

ShoogarBear
01-02-2007, 04:05 PM
I don't even have to watch. I remember the AYDS diet pill (I think that's how it was spelled).

IX_Equilibrium
01-02-2007, 04:05 PM
Ironic that the lady in the 2nd testimonial is from a town called "Sicklerville".

ShoogarBear
01-02-2007, 04:08 PM
If you want to remember a real classic from the 80s:

http://www.youtube.com/watch?v=qSc1Wf_AJMc

Fillmoe
01-02-2007, 04:10 PM
aids will have you losing weight for sure!

Spurminator
01-02-2007, 04:21 PM
I don't even have to watch. I remember the AYDS diet pill (I think that's how it was spelled).

So it's real? :lol

I wasn't sure.

When was it out?

Kori Ellis
01-02-2007, 04:24 PM
So it's real? :lol

I wasn't sure.

When was it out?

It was a diet pill that was like a chewable candy in the 80s.

ShoogarBear
01-02-2007, 04:32 PM
Yes, it was real. The commercials were entrenched enough that I remember thinking when the term AIDS first became official that the Ayds people weren't going to be too happy about it. (The original term was GRID: Gay-Related Immune Deficiency).

Some interesting history I Googled:


The quandary could be a case study at the Harvard Business School. The problem: a deadly disease breaks out that has a name that sounds the same as that of a well-known diet product. Question: What should the marketer do to avoid possible confusion? Jeffrey Martin Inc., the distributor of Ayds appetite-suppressant candy, has faced just this issue since AIDS, or acquired immune deficiency syndrome, began getting public attention in mid-1981. Jeffrey Martin acquired the Ayds marketing rights from Purex at about the time of the first report of AIDS.

Sales of the diet candy had been sluggish for years when Jeffrey Martin took over the product. Says Martin Himmel, company president: "We have repackaged it, redesigned it, readvertised it and given it a new breath of life." Perhaps as a result, retailers say, the disease is not hurting the product. Says Elliot Dworkin, vice president of Revco D.S. Inc., which operates 1,661 drugstores in 28 states: "Ayds sales have never been better."

Also


The NY Times (1982) reported (http://query.nytimes.com/gst/fullpage.html?res=9D03E6D9123BF930A25751C0A9649482 60&sec=health) that the active ingredient in AYDS was phenylpropanolamine - a substance the FDA has now ruled "not recognized as safe".