Top 10 sports brands

[MajorMike]

Forbes rates the top 10 sports brands and event brand value ($mil):
• 1. Super Bowl, 379
• 2. Summer Olympics Games, 176
• 3. FIFA World Cup, 103
• 4. Daytona 500, 91
• 5. Rose Bowl, 88
• 6. NCAA Men's Final Four, 82
• 7. Winter Olympics Games, 82
• 8. Kentucky Derby, 69
• 9. MLB World Series, 56
• 10. NBA Finals, 47
(Forbes.com)(2-1-2007)

[LEONARD]

Interesting...what comprises those numbers??? Ticket sales, sponsorships, ????

[MajorMike]

Ask Forbes, that's where it comes from. I hear they are pretty smart when it comes to money stuff.

[LEONARD]

Good info...thanks...

[LEONARD]

Since you couldn't post it, here is the full article...

http://www.forbes.com/business/2007/01/30/sports-brands-superbowl-biz-cz_ps_0131mvse.html

[MajorMike]

Great... it changes so much.

[LEONARD]

"Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. We then divided this amount by the number of days of competition.

Hmmmm...

Looking at 1 day events specifically,

Super Bowl, 379
Daytona 500, 91
Rose Bowl, 88
Kentucky Derby, 69

and using UFC 66 from Dec 30th...

1.1 million PPV buys at $40 each = $44M
$5.4 million in live gate sales
~ $50M

No idea about sponsorship money, but the PPV's are pumped full of sponsors. How could such a spare "sport" like MMA be approaching the greatness of the KY Derby?? :dizzy

and '07 will be the bigger than '06...starting on Saturday... :fro

[MajorMike]

You seriously aren't comparing UFC with the Kentucky Derby, are you?


The 2006 Kentucky Derby will follow one of the most successful renewals in the long history of the race. An on-track crowd of 156,435 - the second largest in the history of the race - and a worldwide television audience looked on as long shot Giacomo scored an upset victory in the Derby on May 7, 2005. Total wagering on the 2005 Derby reached $103,325,518, which marked the first time that betting on a single North America race had topped $100 million.


Monarchos's upset victory in the Kentucky Derby on Saturday on NBC generated an 8.3 overnight Nielsen rating, a 26 percent increase over last year when the race was carried by ABC. It was the highest-rated Derby since 1992, when Lil E. Tee won.

Each rating point equals 675,000 TV homes.


William Chipps, senior editor of the IEG Sponsorship Report, estimated the rights are worth about $1 million a year. Another estimate of the amount paid by the Courier Journal, a Louisville, Kentucky newspaper, stated that, "Yum! representatives were ‘busy boasting’ that it ‘got everything it wanted apparently for an annual fee amounting to about half the cost of a single 30-second Super Bowl commercial, which, just to put things in perspective, goes for $2.5 million this year." Thus, there is a range of $1 million to $1.25 million dollars being talked about as the yearly cost to sponsor America’s most prestigious horse race.

[LEONARD]

You seriously aren't comparing UFC with the Kentucky Derby, are you?

Based on the article by Forbes, who is "pretty smart when it comes to money stuff", that YOU posted...YES, I am. Seems like a straight forward comparison based on the parameters set forth in the article...unless I made a math mistake somewhere?? :lol

:clap

[MajorMike]

*sigh*
Revenue. Re-ven-ue.
Not to mention 66 didn't get 1.1 mil and it is disputed whether it even went over a mil.
Please tell me you are kidding and are not that ignorant. That comment puts you down on jgw "Gosh dern it I'm just not that smart" level.

[LEONARD]

*sigh*
Revenue. Re-ven-ue.
Not to mention 66 didn't get 1.1 mil and it is disputed whether it even went over a mil.
Please tell me you are kidding and are not that ignorant. That comment puts you down on jgw "Gosh dern it I'm just not that smart" level.

Revenue...right. Where exactly did I go wrong based on what is in the article that you posted??

1.1 is an estimate. It didn't quite reach 1.2 like they hoped, but did top 1M. You're splitting hairs...

[dallaskd]

"Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. We then divided this amount by the number of days of competition.

Hmmmm...

Looking at 1 day events specifically,

Super Bowl, 379
Daytona 500, 91
Rose Bowl, 88
Kentucky Derby, 69

and using UFC 66 from Dec 30th...

1.1 million PPV buys at $40 each = $44M
$5.4 million in live gate sales
~ $50M

No idea about sponsorship money, but the PPV's are pumped full of sponsors. How could such a spare "sport" like MMA be approaching the greatness of the KY Derby?? :dizzy

and '07 will be the bigger than '06...starting on Saturday... :fro


mma will be a major sport by years end

[MajorMike]

That's what they said about MLS... about 10 years ago.

[LEONARD]

That's what they said about MLS... about 10 years ago.

I don't think many said that about MLS...

[MajorMike]

I don't think many said that about MLS...
Then we agree to disagree.

[LEONARD]

Then we agree to disagree.

Sounds good to me...

Sorry to see that you're missing the boat on the most entertaining sport out there IMO...

I was more excited for UFC 67 than the Super Bowl...and I blew threw the Mavs game while streaming UFC on Sat night :lol