Fabbs
03-16-2007, 10:59 AM
http://www.asianreporter.com/stories/intl09b-07.htm
the NBA already has a 50-member staff — its largest abroad — and a game with deep roots.
"It’s the No. 1 market for us outside the United States," said Heidi Ueberroth, who directs the NBA’s international business. "We’ve seen double-digit growth over the past several years — and as far out as we can project. I can assure you it is very profitable."
She said the NBA generates about 10 percent of its $3 billion revenue outside the United States, and China is the biggest overseas contributor.
The NBA boasts 20,000 stores in China that carry its merchandise. China’s biggest broadcaster, state-run CCTV, airs four NBA games weekly, and 50 other stations across the country telecast games. Ueberroth visits the country three or four times per year, and is sure to return in October when two NBA teams play. The teams and venues have not been announced
the NBA already has a 50-member staff — its largest abroad — and a game with deep roots.
"It’s the No. 1 market for us outside the United States," said Heidi Ueberroth, who directs the NBA’s international business. "We’ve seen double-digit growth over the past several years — and as far out as we can project. I can assure you it is very profitable."
She said the NBA generates about 10 percent of its $3 billion revenue outside the United States, and China is the biggest overseas contributor.
The NBA boasts 20,000 stores in China that carry its merchandise. China’s biggest broadcaster, state-run CCTV, airs four NBA games weekly, and 50 other stations across the country telecast games. Ueberroth visits the country three or four times per year, and is sure to return in October when two NBA teams play. The teams and venues have not been announced