Why Do They Call It "The Q"?

[PM5K]

I thought the idea was to pay millions of dollars so that every time the team you've paid is on television they'll say the name of your company.

I know it's not exactly the same as say the AT&T Center because the guy that owns the arena apparently also owns Quicken Loans, but it still doesn't make much sense to me...

[efrem1]

Maybe it will sound like Chicken Loans Arena. If the Cavs win this game, I will call it "The Cluck."