duncan228
11-01-2007, 02:26 PM
http://www.bizjournals.com/sanantonio/stories/2007/10/29/daily29.html
NBA-FedEX campaign to include Spurs' Parker and Ginobili
San Antonio Business Journal - by W. Scott Bailey
The NBA and FedEx Corp. have extended their United States marketing partnership that is centered around a core of international players.
San Antonio Spurs guards Tony Parker (France) and Manu Ginobili (Argentina) will be a key part of that effort.
The FedEx deal makes it the official air and ground delivery service of the NBA. Other international players to be involved in the marketing campaign include Phoenix Suns guard Steve Nash (Canada), Chicago Bulls forward Luol Deng (England/Sudan), and New Orleans Hornets forward Peja Stojakovic (Serbia).
These players, which FedEx has branded as "Global Leaders," will highlight the company's international reach in a variety of national advertisements, NBA promotions and via league media properties such as NBA.com and NBA TV.
"We have had an overwhelmingly successful relationship with FedEx and this extension allows us to continue to capitalize on the commonalities of our brands," says Mark Tatum, senior vice president of marketing partnerships for the NBA.
"When you combine the global reach of FedEx with the international diversity of our game, it presents us with an enormous platform to jointly market the NBA and FedEx to our fans," Tatum says.
FedEx will continue to present the "Go Around the World with FedEx" weekly feature that appears on NBA TV and NBA.com throughout the NBA season.
As part of this weekly highlight-based feature, NBA.com will host the Go Around the World with FedEx weekly sweepstakes. The grand prize winner will receive a trip around the world courtesy of FedEx.
The Spurs' Parker is one of the first international players to win the NBA Finals MVP award. Parker achieved that honor last season, as the Spurs won their fourth NBA championship in the last nine seasons.
FedEx (NYSE: FDX) is a Memphis-based ground and air transportation company.
NBA-FedEX campaign to include Spurs' Parker and Ginobili
San Antonio Business Journal - by W. Scott Bailey
The NBA and FedEx Corp. have extended their United States marketing partnership that is centered around a core of international players.
San Antonio Spurs guards Tony Parker (France) and Manu Ginobili (Argentina) will be a key part of that effort.
The FedEx deal makes it the official air and ground delivery service of the NBA. Other international players to be involved in the marketing campaign include Phoenix Suns guard Steve Nash (Canada), Chicago Bulls forward Luol Deng (England/Sudan), and New Orleans Hornets forward Peja Stojakovic (Serbia).
These players, which FedEx has branded as "Global Leaders," will highlight the company's international reach in a variety of national advertisements, NBA promotions and via league media properties such as NBA.com and NBA TV.
"We have had an overwhelmingly successful relationship with FedEx and this extension allows us to continue to capitalize on the commonalities of our brands," says Mark Tatum, senior vice president of marketing partnerships for the NBA.
"When you combine the global reach of FedEx with the international diversity of our game, it presents us with an enormous platform to jointly market the NBA and FedEx to our fans," Tatum says.
FedEx will continue to present the "Go Around the World with FedEx" weekly feature that appears on NBA TV and NBA.com throughout the NBA season.
As part of this weekly highlight-based feature, NBA.com will host the Go Around the World with FedEx weekly sweepstakes. The grand prize winner will receive a trip around the world courtesy of FedEx.
The Spurs' Parker is one of the first international players to win the NBA Finals MVP award. Parker achieved that honor last season, as the Spurs won their fourth NBA championship in the last nine seasons.
FedEx (NYSE: FDX) is a Memphis-based ground and air transportation company.