Kori Ellis
11-14-2007, 04:26 PM
Sorry if this was already posted ...
http://www.bizjournals.com/sanantonio/stories/2007/11/12/daily21.html?ana=e_du
H.E. Butt Grocery Co. (H-E-B) says it has unveiled the first official ice cream inspired by the four-time NBA champion San Antonio Spurs.
The San Antonio-based grocery company is introducing Slam Dunk Chocolate Chunk under its H-E-B Creamy Creations brand.
Company officials say the ice cream features chocolate-coated crisps and a chocolate swirl dunked in vanilla ice cream.
The unique packaging features the Spurs' black and silver color scheme and an image of the team's popular Coyote mascot in a dunking pose. It also includes the Spurs' 2007-08 home schedule.
The limited-edition Spurs' Slam Dunk flavor will be available throughout the 2007-2008 basketball season in approximately 165 H-E-B stores throughout Central and South Texas.
"There's no bigger Spurs fan in Texas than H-E-B and we are proud to call them our hometown team," says Winell Herron, group vice president of public affairs and diversity for the company.
"We wanted to do something special to mark their four NBA championships," Herron continues.
H-E-B introduced Creamy Creations in its stores in 1998. The ice cream, which company officials say is made specifically for Texans' particular tastes, is produced locally.
H-E-B produces 7 million half-gallons of ice cream annually.
http://www.bizjournals.com/sanantonio/stories/2007/11/12/daily21.html?ana=e_du
H.E. Butt Grocery Co. (H-E-B) says it has unveiled the first official ice cream inspired by the four-time NBA champion San Antonio Spurs.
The San Antonio-based grocery company is introducing Slam Dunk Chocolate Chunk under its H-E-B Creamy Creations brand.
Company officials say the ice cream features chocolate-coated crisps and a chocolate swirl dunked in vanilla ice cream.
The unique packaging features the Spurs' black and silver color scheme and an image of the team's popular Coyote mascot in a dunking pose. It also includes the Spurs' 2007-08 home schedule.
The limited-edition Spurs' Slam Dunk flavor will be available throughout the 2007-2008 basketball season in approximately 165 H-E-B stores throughout Central and South Texas.
"There's no bigger Spurs fan in Texas than H-E-B and we are proud to call them our hometown team," says Winell Herron, group vice president of public affairs and diversity for the company.
"We wanted to do something special to mark their four NBA championships," Herron continues.
H-E-B introduced Creamy Creations in its stores in 1998. The ice cream, which company officials say is made specifically for Texans' particular tastes, is produced locally.
H-E-B produces 7 million half-gallons of ice cream annually.