duncan228
02-09-2008, 01:34 AM
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-07-2008/0004751827&EDATE=
adidas Celebrates Brotherhood in the Big Easy for NBA All-Star's First-Ever Visit to New Orleans
NEW ORLEANS, LA UNITED STATES
adidas and PeacePlayers International Host 'Basketball is a Brotherhood'
Event Bringing New Orleans Youth and NBA Players Side-by-Side
NEW ORLEANS, Feb. 7 /PRNewswire-USNewswire/ -- adidas is bringing
something for every basketball player and fan at NBA All-Star 2008 in New
Orleans later this month. As the Official Outfitter of the NBA, adidas will
continue to celebrate the game with a variety of new footwear launches,
custom all-star jerseys and apparel, ultimate fan experiences and a special
event bringing NBA All-Stars Kevin Garnett, Tim Duncan, Dwight Howard,
Chauncey Billups and Antawn Jamison together with 24 kids from the adidas
and PeacePlayers New Orleans Life-skills/Athletic Program.
"The NBA All-Star is basketball's pinnacle event showcasing the world's
best athletes coming together in the ultimate brotherhood experience," said
Lawrence Norman, adidas Vice President, Global Basketball. "As the Official
Outfitter of the NBA, it allows the adidas brand the unique opportunity to
strengthen our 'Basketball is a Brotherhood' message on the world's biggest
basketball stage. We are proud to be able to come to New Orleans to help
promote the game of basketball and to give back to the great city of New
Orleans."
adidas and PeacePlayers New Orleans Life-skills/Athletic Program
In June 2007, adidas committed to work with PeacePlayers International
(PPI) to launch the first PPI United States operation in New Orleans, La.
The partnership came about after both companies saw a glaring need for
sporting opportunities and life-skills development post Katrina.
PeacePlayers International is working with adidas and local partners to
implement a multi-sport athletic program accompanied by an interactive
life-skills curriculum for 10-16 year-old boys and girls throughout Greater
New Orleans. The life skills program will focus on literacy, leadership,
healthy living and conflict resolution. In addition, PPI will continue
working with local partners to identify, train and employ local youth
coaches to serve as instructors and leaders.
adidas and PeacePlayers New Orleans Life-skills/Athletic Program --
Basketball is a Brotherhood Event
To celebrate this program adidas and PPI have teamed up to bring
Basketball is a Brotherhood to life and help celebrate what everyone can
bring to the game by putting young players side by side with the world's
best athletes. Two dozen kids from the adidas PeacePlayers New Orleans
Life-skills/Athletic Program will descend on to the adidas court within the
All-Star Jam Session presented by adidas at the Ernest N. Morial Convention
Center to meet Kevin Garnett, Tim Duncan, Dwight Howard, Chauncey Billups
and Antwan Jamison. The All-Stars will provide advice and guidance for both
on and off court topics as they get to know the young ball players on a
personal level while playing the game they all love.
"We have been working closely with adidas for the past nine months to
create a sustainable program in New Orleans. This event is a dream come
true for the kids involved," said Brendan Tuohey, PeacePlayers
International Executive Director. "We hope that this experience will stay
with them forever."
Basketball is a Brotherhood is at 9:30 a.m. on Saturday, Feb. 16 on the
adidas basketball court inside the NBA All-Star Jam Session (Ernest N.
Morial Convention Center).
adidas All-Star 2008 Product
As the Official Outfitter of the NBA, adidas is launching a number of
All-Star specific apparel products commemorating the event. The highlight
of this amazing collection will be the official Eastern Conference and
Western Conference uniforms of the 2008 NBA All-Star game. The 2008 NBA
All-Star uniforms were inspired by the uniqueness of New Orleans, the look
and feel of the French Quarter, and the wrought iron architecture that is
distinctive to the city. The back of the jerseys are silver for the East
and gold for the West to represent the conference colors. Also available to
fans in New Orleans and around the world are specially designed adidas
Performance and Originals Pro Model footwear packages.
Created by the adidas design team, the adidas NBA All-Star uniforms
incorporate adidas ClimaLite technology, which allows for optimal
temperature management, keeping the players fresh and cool during the
action. The color scheme will be consistent with the footwear:
white/red/gold for the West and white/red/blue for the East. The new style
and color scheme will be present on all shorts, shooting shirts, pants,
track jackets and other official adidas and NBA All-Star apparel
collections. The jerseys and adidas NBA All-Star apparel will be on sale at
the NBA Store at Jam Session, NBA All-Star stores throughout New Orleans,
Champs on Canal (at the Sheraton Hotel) and selected adidas retailers
globally.
The adidas Pro Model shoe, which was launched more than four decades
ago, has long been considered one of the industry's most iconic and loved
basketball shoes. On Wednesday Feb. 13, adidas is set to launch globally
both a new on-court version, the adidas Team Signature Pro Model, and the
classic original adidas Pro Model with a specially designed limited edition
All-Star design.
The adidas Team Signature Pro Model, will be the third installment of
the Team Signature collection. adidas Team Signature products are a
representation of the best technologies and fabrications adidas Basketball
has to offer. The adidas Team Signature Pro Model will be featured in two
distinct color schemes, both hooking back into the 2008 NBA All-Star game
jerseys: white/red/gold for the Western Conference and white/red/blue for
the Eastern Conference.
Accompanying the on court shoes will be the classic adidas Originals
Pro Model. Looking to honor the Brotherhood of the past, the adidas
Originals team has created an All-Star specific adidas Originals Pro Model.
This limited edition adidas Pro Model will come in two colorways: gold/red
for the Western Conference and silver/blue for the Eastern Conference.
NBA All-Star Jam Session presented by adidas
As one of the main focal points of NBA All-Star, NBA All-Star Jam
Session presented by adidas provides fans the once in a lifetime experience
of participating in the NBA All-Star excitement. Fans have the opportunity
to meet and collect free autographs from NBA Players and Legends and see
some of their favorite NBA players, mascots, dance teams, and celebrities.
Jam Session is non-stop basketball action where fans can shoot, slam,
dribble and drive all day, compete against their friends in skills
challenges, or get basketball tips from NBA Players and Legends.
Within NBA All-Star Jam Session, adidas will feature a 17,000 square
foot fully interactive brand and fan experience. Fans will have the
opportunity to jump on the adidas court to take part in a variety of events
and exhibitions including, but not limited to a 3-on-3 Brotherhood
challenge court, vertical jump stations, a 360 degree shooting area and
photo opportunities with life-size replicas of adidas athletes.
The NBA All-Star Jam Session presented by adidas will take place at the
Ernest N. Morial Convention Center from Feb. 14-17. For event times and
schedule visit, http://www.NBA.com/jamsession.
NBA Cares All-Star Day of Service
On Feb. 15, adidas will participate in the NBA Cares All-Star Day of
Service -- the largest single-day effort made by the NBA Family in its
ongoing support of rebuilding New Orleans. adidas will sponsor the KaBOOM!
Playground build at the Mahalia Jackson School along with 750 volunteers
who will build two play structures. adidas employees will join the more
than 2,500 people attending NBA All-Star 2008, including every All-Star
player and participant, former players, NBA business and media partners and
guests, and roll up their sleeves to participate in one of 10 service
projects throughout the city.
The adidas All-Star Digital Experience
Whether you are in New Orleans or not, you can keep up to date with
what the adidas Brotherhood has going on by texting allstar to adidas
(234327) for around the clock updates ranging from adidas events taking
place around New Orleans to new products launching. For those who want to
get the full adidas All-Star experience, they can visit
http://www.adidasbasketball.com and take in the look and feel of all adidas
has going on in New Orleans with access to videos highlighting All-Star
products and adidas athletes.
About adidas
adidas has been providing innovative products for the world's best
athletes for more than 50 years, from past NBA Legends to today's
superstars, such as Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin
Garnett, Dwight Howard and Tracy McGrady. On April 11, 2006 adidas and the
National Basketball Association signed an 11-year global merchandising
partnership making the adidas brand the official uniform and apparel
provider for the NBA, the Women's National Basketball Association (WNBA)
and the NBA Development League (D-League) beginning with the 2006-07 NBA
season.
adidas Celebrates Brotherhood in the Big Easy for NBA All-Star's First-Ever Visit to New Orleans
NEW ORLEANS, LA UNITED STATES
adidas and PeacePlayers International Host 'Basketball is a Brotherhood'
Event Bringing New Orleans Youth and NBA Players Side-by-Side
NEW ORLEANS, Feb. 7 /PRNewswire-USNewswire/ -- adidas is bringing
something for every basketball player and fan at NBA All-Star 2008 in New
Orleans later this month. As the Official Outfitter of the NBA, adidas will
continue to celebrate the game with a variety of new footwear launches,
custom all-star jerseys and apparel, ultimate fan experiences and a special
event bringing NBA All-Stars Kevin Garnett, Tim Duncan, Dwight Howard,
Chauncey Billups and Antawn Jamison together with 24 kids from the adidas
and PeacePlayers New Orleans Life-skills/Athletic Program.
"The NBA All-Star is basketball's pinnacle event showcasing the world's
best athletes coming together in the ultimate brotherhood experience," said
Lawrence Norman, adidas Vice President, Global Basketball. "As the Official
Outfitter of the NBA, it allows the adidas brand the unique opportunity to
strengthen our 'Basketball is a Brotherhood' message on the world's biggest
basketball stage. We are proud to be able to come to New Orleans to help
promote the game of basketball and to give back to the great city of New
Orleans."
adidas and PeacePlayers New Orleans Life-skills/Athletic Program
In June 2007, adidas committed to work with PeacePlayers International
(PPI) to launch the first PPI United States operation in New Orleans, La.
The partnership came about after both companies saw a glaring need for
sporting opportunities and life-skills development post Katrina.
PeacePlayers International is working with adidas and local partners to
implement a multi-sport athletic program accompanied by an interactive
life-skills curriculum for 10-16 year-old boys and girls throughout Greater
New Orleans. The life skills program will focus on literacy, leadership,
healthy living and conflict resolution. In addition, PPI will continue
working with local partners to identify, train and employ local youth
coaches to serve as instructors and leaders.
adidas and PeacePlayers New Orleans Life-skills/Athletic Program --
Basketball is a Brotherhood Event
To celebrate this program adidas and PPI have teamed up to bring
Basketball is a Brotherhood to life and help celebrate what everyone can
bring to the game by putting young players side by side with the world's
best athletes. Two dozen kids from the adidas PeacePlayers New Orleans
Life-skills/Athletic Program will descend on to the adidas court within the
All-Star Jam Session presented by adidas at the Ernest N. Morial Convention
Center to meet Kevin Garnett, Tim Duncan, Dwight Howard, Chauncey Billups
and Antwan Jamison. The All-Stars will provide advice and guidance for both
on and off court topics as they get to know the young ball players on a
personal level while playing the game they all love.
"We have been working closely with adidas for the past nine months to
create a sustainable program in New Orleans. This event is a dream come
true for the kids involved," said Brendan Tuohey, PeacePlayers
International Executive Director. "We hope that this experience will stay
with them forever."
Basketball is a Brotherhood is at 9:30 a.m. on Saturday, Feb. 16 on the
adidas basketball court inside the NBA All-Star Jam Session (Ernest N.
Morial Convention Center).
adidas All-Star 2008 Product
As the Official Outfitter of the NBA, adidas is launching a number of
All-Star specific apparel products commemorating the event. The highlight
of this amazing collection will be the official Eastern Conference and
Western Conference uniforms of the 2008 NBA All-Star game. The 2008 NBA
All-Star uniforms were inspired by the uniqueness of New Orleans, the look
and feel of the French Quarter, and the wrought iron architecture that is
distinctive to the city. The back of the jerseys are silver for the East
and gold for the West to represent the conference colors. Also available to
fans in New Orleans and around the world are specially designed adidas
Performance and Originals Pro Model footwear packages.
Created by the adidas design team, the adidas NBA All-Star uniforms
incorporate adidas ClimaLite technology, which allows for optimal
temperature management, keeping the players fresh and cool during the
action. The color scheme will be consistent with the footwear:
white/red/gold for the West and white/red/blue for the East. The new style
and color scheme will be present on all shorts, shooting shirts, pants,
track jackets and other official adidas and NBA All-Star apparel
collections. The jerseys and adidas NBA All-Star apparel will be on sale at
the NBA Store at Jam Session, NBA All-Star stores throughout New Orleans,
Champs on Canal (at the Sheraton Hotel) and selected adidas retailers
globally.
The adidas Pro Model shoe, which was launched more than four decades
ago, has long been considered one of the industry's most iconic and loved
basketball shoes. On Wednesday Feb. 13, adidas is set to launch globally
both a new on-court version, the adidas Team Signature Pro Model, and the
classic original adidas Pro Model with a specially designed limited edition
All-Star design.
The adidas Team Signature Pro Model, will be the third installment of
the Team Signature collection. adidas Team Signature products are a
representation of the best technologies and fabrications adidas Basketball
has to offer. The adidas Team Signature Pro Model will be featured in two
distinct color schemes, both hooking back into the 2008 NBA All-Star game
jerseys: white/red/gold for the Western Conference and white/red/blue for
the Eastern Conference.
Accompanying the on court shoes will be the classic adidas Originals
Pro Model. Looking to honor the Brotherhood of the past, the adidas
Originals team has created an All-Star specific adidas Originals Pro Model.
This limited edition adidas Pro Model will come in two colorways: gold/red
for the Western Conference and silver/blue for the Eastern Conference.
NBA All-Star Jam Session presented by adidas
As one of the main focal points of NBA All-Star, NBA All-Star Jam
Session presented by adidas provides fans the once in a lifetime experience
of participating in the NBA All-Star excitement. Fans have the opportunity
to meet and collect free autographs from NBA Players and Legends and see
some of their favorite NBA players, mascots, dance teams, and celebrities.
Jam Session is non-stop basketball action where fans can shoot, slam,
dribble and drive all day, compete against their friends in skills
challenges, or get basketball tips from NBA Players and Legends.
Within NBA All-Star Jam Session, adidas will feature a 17,000 square
foot fully interactive brand and fan experience. Fans will have the
opportunity to jump on the adidas court to take part in a variety of events
and exhibitions including, but not limited to a 3-on-3 Brotherhood
challenge court, vertical jump stations, a 360 degree shooting area and
photo opportunities with life-size replicas of adidas athletes.
The NBA All-Star Jam Session presented by adidas will take place at the
Ernest N. Morial Convention Center from Feb. 14-17. For event times and
schedule visit, http://www.NBA.com/jamsession.
NBA Cares All-Star Day of Service
On Feb. 15, adidas will participate in the NBA Cares All-Star Day of
Service -- the largest single-day effort made by the NBA Family in its
ongoing support of rebuilding New Orleans. adidas will sponsor the KaBOOM!
Playground build at the Mahalia Jackson School along with 750 volunteers
who will build two play structures. adidas employees will join the more
than 2,500 people attending NBA All-Star 2008, including every All-Star
player and participant, former players, NBA business and media partners and
guests, and roll up their sleeves to participate in one of 10 service
projects throughout the city.
The adidas All-Star Digital Experience
Whether you are in New Orleans or not, you can keep up to date with
what the adidas Brotherhood has going on by texting allstar to adidas
(234327) for around the clock updates ranging from adidas events taking
place around New Orleans to new products launching. For those who want to
get the full adidas All-Star experience, they can visit
http://www.adidasbasketball.com and take in the look and feel of all adidas
has going on in New Orleans with access to videos highlighting All-Star
products and adidas athletes.
About adidas
adidas has been providing innovative products for the world's best
athletes for more than 50 years, from past NBA Legends to today's
superstars, such as Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin
Garnett, Dwight Howard and Tracy McGrady. On April 11, 2006 adidas and the
National Basketball Association signed an 11-year global merchandising
partnership making the adidas brand the official uniform and apparel
provider for the NBA, the Women's National Basketball Association (WNBA)
and the NBA Development League (D-League) beginning with the 2006-07 NBA
season.