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I can believe it. I'm out here in the DC area and people that have never BEEN to Texas have Longhorn gear on. It's a great thing to see. No Virginia Tech or Virginia, no Maryland, but Texas.
Updated: Aug. 26, 2006, 3:39 PM ET
Longhorns hook record merchandising revenueAssociated Press
AUSTIN -- The University of Texas (for the idiots that don't know the difference between Texas & Trinity) can add another national le: first in merchandising.
Bolstered by a(n UNDISPUTED
The record sales mark the first time UT has been first in royalties, knocking North Carolina from No. 1 for the first time in five years.
"It's kind of that perfect storm, and we were able to capitalize on it," said Craig Westemeier, UT director of trademark licensing. "Everything had to go just right, and it did."
Michigan held the previous record of $6.2 million in 1993-94, set during the school's "Fab Five" basketball era that included NBA star Chris Webber.
Michigan finished second to Texas, according to Collegiate Licensing Co. Notre Dame, Georgia and North Carolina rounded out the top five.
Schools that use other licensing companies or are independent include Ohio State, Southern California (I don't doubt there are some true, I repeat true, & classy SC fans out there that know SC sells a uva lot as well, KewlK for one,.....) and Texas A&M. Revenues from those schools were not included in the rankings.
Besides the Longhorns' first football le since 1969, a College World Series in 2003 also helped boost royalties by 103 percent. The money goes to entire university and not just the athletic department because the school owns the trademarks.
T-shirts were the top-sellers for UT, followed by hats. After the Longhorns beat USC in the Rose Bowl, the school's 450 licensees sold everything from key chains to mini football helmets to a Waterford crystal football. Even coach Mack Brown's photo on the Wheaties cereal box brought in money.
UT's standard royalty rate is 8 percent of each licensed item sold and 12 percent on national championship items.
Derek Eiler, chief operating officer for the Collegiate Licensing Co., said pent-up demand fueled sales since UT hadn't won a football championship in more than 30 years.
"The fan is the guy who'll buy six Longhorn shirts," said Eiler. "Then, there's fashion. Carolina had it with Carolina blue and the Michael Jordan thing. Texas happens to be experiencing that now, people think the Longhorn logo is cool."
Copyright 2006 by The Associated Press
I can believe it. I'm out here in the DC area and people that have never BEEN to Texas have Longhorn gear on. It's a great thing to see. No Virginia Tech or Virginia, no Maryland, but Texas.
About 4 yrs ago I was staying with a buddy that graduated from SC & lives right next to Playa Del Rey, CA & I saw a couple of girls in the same condo complex with UT shirts on that had the BEVO silhouette & some in the area looked @ their shirts strangely..........almost like they didn't know what they were.
usc
You forgot to say "Beezys!!"
fuk dat
so...you have a lot of bandwagon fans? who cares.
The money is from people buying NC merchandice, people usually don't go out and buy new stuff every season
and talk about bandwagon fans, here is USC attendence the past few years
2005: 90,812 2004: 85,229 2003: 77,084.......... talk about staying with your team.
Texas has constantly been right at full capacity if not over because of SRO. 2005: 83,333 2004: 83,094 2003: 83,339
I agree with dumbass up there. Bandwagon fans. That's nothing to be proud of..
Talk about slamming someone head first!
Yeah, SC has a big stadium, but their true legion of fans was joined by wagonriders.
Last edited by Mr Dio; 08-27-2006 at 02:37 PM.
Exactly. I don't think I'd be bragging about bandwagon fans.
"Yay! We have more bandwagon fans than UNC and Notre Dame!!" lol
Last edited by beachbarbie948; 08-27-2006 at 12:11 PM.
Every team has bandwagon fans. Atleast Texas was filling the stadium after bad or down years, unlike USC who won 1/2 a NC and still wasn't selling out.
Yeah, DKR was packed to the rafters during that 66-3 UCLA game.
DKR had no single game tickets this year.
All seats gone via season tickets.
Hmmm................
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