Creative Civilization Resigns Spurs Account

[duncan228]

http://www.bizjournals.com/sanantoni...16/daily8.html

Creative Civilization resigns Spurs account
San Antonio Business Journal
by W. Scott Bailey

Creative Civilization is ending its 14-year run with Spurs Sports & Entertainment.

Officials with the San Antonio ad agency say after careful consideration, primarily because of SS&E's changing direction, they have resigned from an account that includes the four-time NBA champion Spurs, the American Hockey League Rampage and the WNBA Silver Stars.

As the only Hispanic-owned agency in the NBA, Creative Civilization led the marketing and creative development efforts for SS&E and its trio of franchises.

The move comes less than a week after Russ Bookbinder resigned as executive vice president of business operations for SS&E after a two-decade run.

Said Bookbinder about his departure: "I needed to take a step back and see what the next chapter is."

Al Aguilar, chairman and CEO of Creative Civilization, says the agency is "very proud of the 14-year legacy it has created with the Spurs."

"While our efforts have received wide acclaim both internally by the Spurs and externally by the fans, we feel it is time to redirect our resources and energies to serving the needs of a wider and growing base of clients," Aguilar adds.

Founded in 1999 by Aguilar and Gisela Girard, Creative Civilization represents regional and national clients in the general, Hispanic and business-to-business markets.

[spurschick]

[Marcus Bryant]

Yeah. I'm not sure who comprises their client base but this doesn't seem like a good move.

[Twisted_Dawg]

I wonder why Holt has a bee up his ass?

[whottt]

Bandwagoners

[Marcus Bryant]

I wonder why Holt has a bee up his ass?

Probably opening up a new dealership.

[ShoogarBear]

Okay, what is really going on here?

[PDXSpursFan]

Rats always flee a sinking ship?

[FromWayDowntown]

Could this be a situation where Bookbinder was a big advocate for this agency, but others in the organization think it's not done a good job?

I could certainly see that if Bookbinder has been responsible for keeping this group in the game, his departure might make it preferable to resign the account before being fired or replaced in a manner that might not reflect well upon the agency.

[Avitus1]

[Pistons < Spurs]

First it's Bookbinder, now Creative Civilization. Please God tell me Stan Kelly is the next to go!!!!!!!!!!!!!!!

[SenorSpur]

First it's Bookbinder, now Creative Civilization. Please God tell me Stan Kelly is the next to go!!!!!!!!!!!!!!!

.....and after that, get rid of that boring, long-running, "Ya'll ready for this" version of their game presentation.

[CubanMustGo]

Good riddance. Bring on someone who can market a team.

They got fired and the Spurs are letting them put a good face on it.

[ElNono]

All right, I'm going to ask the question: Is Holt setting up everything to sell the team?
(Cue in conspiracy theories...)

[DazedAndConfused]

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

[Marcus Bryant]

ROFL. Yeah, that's it.

[Mr.Bottomtooth]

[Mister Sinister]

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

At first I was like, . But then, I 'd!

[my2sons]

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

really, which playoff game didn't sell out

[leemajors]

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

it's better to sell out games in advance and have the majority of the fanbase show up midway through the 2nd to be seen, and cheer lackadaisically when they do deem it fashionable to arrive.

[itzsoweezee]

so sad because the spurs marketing has been so great the past 14 years. </sarcasm>

[ChumpDumper]

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

You don't know how ad agencies work, do you?

[anakha]

http://www.spurstalk.com/forums/show...08#post2603108

lame thread. attention .

Looks like they can see the writing on the wall. Spurs are headed for a slow and gradual decline into mediocrity for the foreseeable future until Duncan retires. Considering the Spur fanbase doesn't sell out playoff games NOW with a contending squad, you'd have to imagine how much worse it's going to be when they are mediocre.

Pot, kettle, black.

[T Park]

I know of one reason to be sad about this.

[gospursgojas]

.....and after that, get rid of that boring, long-running, "Ya'll ready for this" version of their game presentation.

We have already established that they don't use that song anymore!

Go to a game or two...