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I have time to kill before class this afternoon and I thought about going but I think the crowds will be crazy. I'd rather pay and not have to deal with the hassle. Pretty cool though.
Breakfast is called the most important meal of the day, and it could be on Tuesday -- because you can get it for free. And we're not talking cornflakes out of a box.
Denny’s is throwing open the doors to its 1,560 restaurants on Feb. 3 for free Grand Slam breakfasts from 6 a.m. to 2 p.m, anticipating that up to 2 million people will stop in. Stores are staffing up in expectation of big crowds and are prepared to issue rain checks to diners unable to be seated.
“This free offer is our way of reacquainting America with Denny’s real breakfast,” says Nelson Marchioli, CEO of Denny’s, alluding to the company’s Super Bowl commercial that featured three gangsters plotting mayhem over a rival restaurant’s smiley-faced pancakes.
If two pancakes, two eggs, two sausage links and two strips from that basic food group known as bacon seems like a lot of food, it is. According to CalorieCount, Denny’s original Grand Slam contains 770 calories and 44 grams of fat. And if that's not enough to fill you up, you can add up to two sides for 99 cents each.
Denny’s says its sells more than 12.5 million Grand Slams a year. The meal sells most places for $5.99.
How can the company afford to give away 2 million meals? Blogger Tom Barlow at WalletPop figures it this way:
"A Grand Slam breakfast retails in my area for $5.99, so the maximum retail value of this giveaway would be around $15,457,075. Wow!
"However, the cost of the food to prepare a menu item typically runs around 25% to 30%, so the actual cost for food for this giveaway, at a generous 30%, would be more like $4,637,122.
"Now, how many of these diners do you suppose would eat a breakfast without something to drink? My guess is very few. Suppose 2,500,000 ordered coffee, juice or a soft drink. Restaurants typically make around 85% on drink orders, so on an average $2 per drink basis, the company should net around $1,70 per, or $4,250,000 in drink revenue.
"If this is the case, the entire promotion cost is now down to around $400,000. The value of the free press surrounding this promotion? Easily worth 10 times that."
Consumers who take advantage of Tuesday’s offer are also to receive a book of coupons for buy-one, get-one deals, 25% off, free desserts and free puppy pancakes.
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I have time to kill before class this afternoon and I thought about going but I think the crowds will be crazy. I'd rather pay and not have to deal with the hassle. Pretty cool though.
They will give you a raincheck if you can't get in.
Yeah but I don't want to deal with a horde of people. Its not really worth 5 bucks.
That's true, nice gesture though. I prefer IHOP.
Does that mean people are only going to tip 15% on the orange juice? I would hate to be a waiter for them today, as they're going to packed with a bunch of people too cheap to normally pay a lousy $6 for a meal.
yeah, i'll go ahead and pass on waiting a long time for some free pancakes
No way you could bribe me with food to get in that mess.
Puro San Antonio.
It's nationwide.
does fries come with that?
How is this any different than attending the innauguration? And this is free!
I decided I didn't want to get up extra early for a breakfast I was not guaranteed to get this morning, since I had to come into work this morning.
If it were on a day I had off, I would have gone though.
Hopefully, IHOP follows suit and offers the same promotion on a day I have fully free.
I just drove by a Denny's at 1:15 PM and there must have been 50-75 people standing in line outside the door.
I went to Sonic's instead.
Good, that's what they want.
Dang it, I knew there was something I forgot this morning.
You don't believe me that there were 50-75 people standing outside Denny's???
Come on now.....this is San Antonio. Anything free attracts the masses.
i don't doubt a free kick in the nuts would generate a line...
Meh... the only thing worth getting at Denny's is the Grand Slam Burger.
It's like breakfast put on top of a burger.
Plus I wouldn't want to deal with all the trashy people.
if i actually stood in line at denny's for this...the only reason would be to people watch...
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