In their defense that looks Russian. I'm not exactly sure how many blacks there are in Russia. Maybe they just wanted to identify with their targeted demographic more. On the other hand... I'm not exactly sure how many Asians (other then the remote eastern areas) live in Russia either.
I don't get mad when I see some billboard in Spanish I can't read. That's because it's targeted at different people than myself.
This ad wasn't meant to be seen by Westerners I reckon.

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If they would have fixed the hands, probably no one would have noticed.
