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  1. #1
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    In a topsy-turvy decade, these 10 people shaped the NBA

    Posted Dec 8 2009 3:40PM
    The decade began with the Lakers winning a championship and as it comes to a close we find the Lakers are defending champions again. Life in the NBA over the last 10 years, however, wasn't nearly as consistent. Plenty has happened between the Lakers' bookend les, and many folks did their share, for better and for worse, to shape the NBA in the 2000s.
    As we creep to the end, these 10 people had the biggest impact, excluding commissioner David Stern, who puts his stamp on every decade:
    10. R.C. Buford
    The general manager of the decade helped shape the Spurs into a contending machine throughout the 2000s. Buford has four championships as GM, three this decade. He imported major talent from the Draft without using high picks, stealing Tony Parker at No. 28 in 2001 (two years after Manu Ginobili came at No. 57) and DeJuan Blair at No. 37 last summer.
    Plus, the Spurs collected plenty of "missing pieces" along the way: Robert Horry, Bruce Bowen, Michael Finley, Brent Barry, etc. The payroll stays middle-of-the-pack, making the Spurs the best value in the league. Obviously, the R.C. stands for Rebuilding Champions.
    9. Allen Iverson
    The decade began with the Sixers trying to dump Iverson; they nearly had a deal with Detroit. Instead, Iverson stayed in Philly, led the Sixers to the championship round and became an NBA cultural icon in the process.
    He's had that kind of love/hate relationship within the league; the NBA once air-brushed his tattoos for PR reasons. At least there's no denying the connection between Iverson and young fans, which helped the NBA tap into a new generation, as the Bird-Magic-Erving old-school devotees began to fade. Quite fitting, Iverson will end the decade back in Philly after wearing out brief welcomes in Detroit and Memphis.
    8. Steve Nash
    Imagine: A small white player raised in Canada managed to awaken two NBA teams and bring back the fast break. Nash has done everything except win a championship, his best chance denied by Robert Horry's body check in the 2007 playoffs.
    Along with Dirk Nowitzki, Nash rescued the Mavericks from basketball oblivion, then signed with the Suns and turned them into the most entertaining team in the league. Along came two MVP awards, putting him in exclusive company with Russell, Bird, Magic, Kareem and a few others who were awarded in consecutive years. While the league sometimes struggled to attract new fans in the post-Jordan era, Nash's teams were always worth the price of admission.
    7. Larry Brown
    The entire decade perfectly sums up his career. Brown coached four teams, won one NBA le and went to the NBA Finals with another. The Sixers had one star, the Pistons none, and yet both flourished under Brown. Eventually, as he usually does, Brown found another job. His resume this decade also includes a disastrous and forgettable one-season stint in New York, where the Knicks delivered the worst season in NBA history, all things considered. Most coaches would never recover from winning 23 games with a $100-million payroll. But most coaches aren't Brown, now teaching in Charlotte.
    6. Isiah Thomas
    In one sense, he got a bad rap: The demise of the Knicks predated his arrival. Still, the tumble was hastened during his stay as general manager and coach from 2003-08. The Knicks kept their results low and payroll high and denied the league a visible winner in the largest and most important market in sports.
    They're still digging out from the rubble caused by his decisions and will finally have salary cap space next summer for free agents. Isiah's signature move was trading for and entrusting his reputation in Stephon Marbury, a disaster on many levels. Had Isiah began a rebuilding process at the start, instead of adding contracts, he might still be in charge.
    5. Phil Jackson
    The winningest coach this decade is on his second stint with the Lakers, which may end up being as satisfying as his first. He put Shaq and Kobe on the same page and won three championships, and when they were no longer compatible, Jackson won another with just Kobe. Jackson also passed Red Auerbach on the all-time bling list and perhaps, in the minds of many, settled all arguments regarding "best coach ever."
    4. LeBron James
    He has lived up to the pre-hype, which is amazing considering his high school games were nationally televised and kept scalpers busy. The King quickly established himself among the top three players in basketball, yet sits alone in terms of marketing and endorsements. It also helps that, aside from nit-picking incidents (refusing to shake hands following his 2009 playoff ouster), LeBron has remained clean and worth the massive idolization. His tour next summer as a free agent will be bigger than U2's.
    3. Shaquille O'Neal
    He won championships with Kobe, then went to Miami and won a championship with Dwyane Wade. He meant that much to both players. His skills are eroding fast as the decade comes to a close, but for about half of the 2000s, no player carried more clout. Until LeBron came along, Shaq was the face and personality of the NBA, as a massive, playful giant with appeal to all ages.
    2. Tim Duncan
    Took control of the Spurs following David Robinson's retirement and kept the franchise moving in the right direction. Brought fundamentals back to the position, and championships to the Spurs, even if he couldn't put millions more viewers in front of TV sets during the Spurs' dominance early in the decade.
    1. Kobe Bryant
    Not quite Magic, not quite Bird and not quite Jordan, but for overall impact on the game, Kobe rules the decade. He began it as a teen idol who made basketball cool. His image took a hit after legal problems in Colorado. And then, in large part because his basketball skills are so supreme, he recovered it all: endorsements, box office and another le, his fourth this decade.

  2. #2
    Ballin' is a habit... TIMMYD!'s Avatar
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    Tim should be No.1.

  3. #3
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    #1 should be Kobe/$$$/Collusion all together..

  4. #4
    Veteran honestfool84's Avatar
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    i almost don't have a problem with kobe being #1, except for the fact that he didn't win a championship as a number 1 option until pau gasol came along.

    he should be #2.
    duncan should be #1.

  5. #5
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    This isn't a player of the decade list, it's the people that made the most impact..

  6. #6
    The Wemby Assembly z0sa's Avatar
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    Duncan #1

  7. #7
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    This is a joke.

    Tim Duncan number 1 and Kobe number 2 and I would only put his number 2 because of the Gasol trade. With out that trade you can drop him down to 3rd.

    This is what really pisses me off. That ing Gasol trade and now everyone is listing Kobe above Duncan.

  8. #8
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    This is a joke.

    Tim Duncan number 1 and Kobe number 2 and I would only put his number 2 because of the Gasol trade. With out that trade you can drop him down to 3rd.

    This is what really pisses me off. That ing Gasol trade and now everyone is listing Kobe above Duncan.

  9. #9
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    This isn't a player of the decade list, it's the people that made the most impact..
    Whoops. Maybe I should have read that first .

  10. #10
    P.E.K.K.A. mode blkroadrunners's Avatar
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    I'm suprised Mark Cuban's not on the list.

  11. #11
    Reppin' Timmy's homeland. VI_Massive's Avatar
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    Dirk or someone foreign should be at or near the top. The prevalence of European players is one of the biggest changes of the past decade.

  12. #12
    Kidd-Gilchrist Damn Chieflion's Avatar
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    Kobe is number 1 cause he made the most money for the league, his name is known worldwide, his jersey sales are always number 1, and because he gets the TV ratings up. You either hate or like the guy, no in betweens.

  13. #13
    Rising above the Fray spursncowboys's Avatar
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    pop should be number one. Look at all his protege's, and his coaching style being spread throughout the nba. I remember when all the brilliant nba minds were talking about how every owner wanted a phil jackson type coach, then that died out. and ever since it has been the mini pops everywhere now. I don't think Duncan should be there because beside him being included in the bad guy monologue every postseason series, he is never mentioned. Nevermind. Rereading the list, I realize I was misinterpreting it wrong. Keep Duncan up there on top. However I would also include Robinson since they have used his name to further their nba cares crap.

  14. #14
    P.E.K.K.A. mode blkroadrunners's Avatar
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    I really don't see though how Thomas is on the list, especially over people like Yao, Dirk, or Cuban. All Isiah did over the decade was coach and turned a bad Knicks team worse, and I don't see how much effect that had on the NBA itself.

  15. #15
    Gettin' Old ffadicted's Avatar
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    More like Jerry

  16. #16
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    i could have sworn that that list did not include duncan this morning at nba.com

  17. #17
    NB:lol Luck_The_Fakers_Luck_The_ Fakers_Luck_The_Fakers_Lu ck_The_Fakers_Luck_The_Fa kers_ 21_Blessings's Avatar
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    Kobe is number 1 cause he made the most money for the league, his name is known worldwide, his jersey sales are always number 1, and because he gets the TV ratings up. You either hate or like the guy, no in betweens.
    That and he has more rings than Duncan this decade.

  18. #18
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    That and he has more rings than Duncan this decade.
    Tim Duncan is the better player and has been for most of the decade.

    Sorry.

    Also, Cheiflion I am in between .

  19. #19
    Rooster-Lollypops TheManFromAcme's Avatar
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    In a topsy-turvy decade, these 10 people shaped the NBA

    Posted Dec 8 2009 3:40PM
    The decade began with the Lakers winning a championship and as it comes to a close we find the Lakers are defending champions again. Life in the NBA over the last 10 years, however, wasn't nearly as consistent. Plenty has happened between the Lakers' bookend les, and many folks did their share, for better and for worse, to shape the NBA in the 2000s.
    As we creep to the end, these 10 people had the biggest impact, excluding commissioner David Stern, who puts his stamp on every decade:
    10. R.C. Buford
    The general manager of the decade helped shape the Spurs into a contending machine throughout the 2000s. Buford has four championships as GM, three this decade. He imported major talent from the Draft without using high picks, stealing Tony Parker at No. 28 in 2001 (two years after Manu Ginobili came at No. 57) and DeJuan Blair at No. 37 last summer.
    Plus, the Spurs collected plenty of "missing pieces" along the way: Robert Horry, Bruce Bowen, Michael Finley, Brent Barry, etc. The payroll stays middle-of-the-pack, making the Spurs the best value in the league. Obviously, the R.C. stands for Rebuilding Champions.
    9. Allen Iverson
    The decade began with the Sixers trying to dump Iverson; they nearly had a deal with Detroit. Instead, Iverson stayed in Philly, led the Sixers to the championship round and became an NBA cultural icon in the process.
    He's had that kind of love/hate relationship within the league; the NBA once air-brushed his tattoos for PR reasons. At least there's no denying the connection between Iverson and young fans, which helped the NBA tap into a new generation, as the Bird-Magic-Erving old-school devotees began to fade. Quite fitting, Iverson will end the decade back in Philly after wearing out brief welcomes in Detroit and Memphis.
    8. Steve Nash
    Imagine: A small white player raised in Canada managed to awaken two NBA teams and bring back the fast break. Nash has done everything except win a championship, his best chance denied by Robert Horry's body check in the 2007 playoffs.
    Along with Dirk Nowitzki, Nash rescued the Mavericks from basketball oblivion, then signed with the Suns and turned them into the most entertaining team in the league. Along came two MVP awards, putting him in exclusive company with Russell, Bird, Magic, Kareem and a few others who were awarded in consecutive years. While the league sometimes struggled to attract new fans in the post-Jordan era, Nash's teams were always worth the price of admission.
    7. Larry Brown
    The entire decade perfectly sums up his career. Brown coached four teams, won one NBA le and went to the NBA Finals with another. The Sixers had one star, the Pistons none, and yet both flourished under Brown. Eventually, as he usually does, Brown found another job. His resume this decade also includes a disastrous and forgettable one-season stint in New York, where the Knicks delivered the worst season in NBA history, all things considered. Most coaches would never recover from winning 23 games with a $100-million payroll. But most coaches aren't Brown, now teaching in Charlotte.
    6. Isiah Thomas
    In one sense, he got a bad rap: The demise of the Knicks predated his arrival. Still, the tumble was hastened during his stay as general manager and coach from 2003-08. The Knicks kept their results low and payroll high and denied the league a visible winner in the largest and most important market in sports.
    They're still digging out from the rubble caused by his decisions and will finally have salary cap space next summer for free agents. Isiah's signature move was trading for and entrusting his reputation in Stephon Marbury, a disaster on many levels. Had Isiah began a rebuilding process at the start, instead of adding contracts, he might still be in charge.
    5. Phil Jackson
    The winningest coach this decade is on his second stint with the Lakers, which may end up being as satisfying as his first. He put Shaq and Kobe on the same page and won three championships, and when they were no longer compatible, Jackson won another with just Kobe. Jackson also passed Red Auerbach on the all-time bling list and perhaps, in the minds of many, settled all arguments regarding "best coach ever."
    4. LeBron James
    He has lived up to the pre-hype, which is amazing considering his high school games were nationally televised and kept scalpers busy. The King quickly established himself among the top three players in basketball, yet sits alone in terms of marketing and endorsements. It also helps that, aside from nit-picking incidents (refusing to shake hands following his 2009 playoff ouster), LeBron has remained clean and worth the massive idolization. His tour next summer as a free agent will be bigger than U2's.
    3. Shaquille O'Neal
    He won championships with Kobe, then went to Miami and won a championship with Dwyane Wade. He meant that much to both players. His skills are eroding fast as the decade comes to a close, but for about half of the 2000s, no player carried more clout. Until LeBron came along, Shaq was the face and personality of the NBA, as a massive, playful giant with appeal to all ages.
    2. Tim Duncan
    Took control of the Spurs following David Robinson's retirement and kept the franchise moving in the right direction. Brought fundamentals back to the position, and championships to the Spurs, even if he couldn't put millions more viewers in front of TV sets during the Spurs' dominance early in the decade.
    1. Kobe Bryant
    Not quite Magic, not quite Bird and not quite Jordan, but for overall impact on the game, Kobe rules the decade. He began it as a teen idol who made basketball cool. His image took a hit after legal problems in Colorado. And then, in large part because his basketball skills are so supreme, he recovered it all: endorsements, box office and another le, his fourth this decade.
    So I guess this article settles it. The "who has the most rings this decade" argument. The Spurs have 3 this decade as stated in this piece. Lakers have 4.
    ...just saying and quoting....

  20. #20
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    So I guess this article settles it. The "who has the most rings this decade" argument. The Spurs have 3 this decade as stated in this piece. Lakers have 4.
    ...just saying and quoting....
    Spurs are team of the decade.

  21. #21
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    That and he has more rings than Duncan this decade.
    Owing three of them to Shaq.

  22. #22
    Kidd-Gilchrist Damn Chieflion's Avatar
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    Tim Duncan is the better player and has been for most of the decade.

    Sorry.

    Also, Cheiflion I am in between .
    Who cares? It is impact in the NBA. Tim Duncan does not sell to the casual fans. Kobe is the one raking in the cash for the league. But we all know who has been the better player.

  23. #23
    The Lakers
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    you haters do realize that your same spurs team lost to the lakers 4 times this decade in the playoffs

  24. #24
    The Lakers
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    on a side note.... taking the 06 PHX suns almost on the brink of elimination with a cast of Luke walton, sasha vujacic, kwame brown, LO, smush parker, brian cook, vlad rad, and rookie jordan farmar is quite an accomplishment.

    i love the fact that its been 2 years and you guys are still in tears about the gasol trade. the sad thing is almost of all of you hating doesnt even have all the correct facts about the trade...

  25. #25
    Drive for Five! ambchang's Avatar
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    I am shocked "crocked ref(s)" wasn't #1.

    Seriously.

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