In another study, Haidt found an even more dramatic result. Using posthypnotic suggestion, he got his subjects to experience a flash of disgust at neutral words (“take” for half of the experimental group, “often” for the others). They then read a short description of a thoughtful, open-minded student council president named Dan. If the description contained their disgust word, however, the subjects took a deep dislike to Dan, and found reasons to condemn his behavior and justify their aversion, reasons that had no connection to the description they had read — “Dan is a popularity-seeking snob,” one said. “It just seems like he’s up to something,” said another.

Reply With Quote
this better not be a govt funded study.
