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  1. #1
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    How the Media Covered the 2012 Primary Campaign
    April 23, 2012

    Less Horse Race than 2008

    By Tom Rosenstiel, Mark Jurkowitz and Tricia Sartor of PEJ

    Mitt Romney needed 15 weeks once the primary contests began to gain a secure hold over his party’s nomination for president. But he emerged as the conclusive winner in the media narrative about the race six weeks earlier, following a narrow win in his native state, according to a new report by the Pew Research Center’s Project for Excellence in Journalism that examines in detail the media’s coverage of the race.

    After Romney’s tight victory in the Michigan primary on Feb. 28, news coverage about his candidacy became measurably more favorable and the portrayal of his rivals—particularly Rick Santorum—began to become more negative and to shrink in volume.

    One main component of that shift in the narrative is that after Michigan, the news media began to view Romney’s nomination as essentially inevitable. Indeed, a close look at the coverage finds that references to delegate math and the concept of electoral inevitability ed in the media the week after Michigan, rising twelve fold, for instance, on television news programs. From that point on, the amount of attention in the press to Romney’s candidacy began to overwhelm that of his rivals, and the tone of coverage about him, which had been often mixed or negative before, became solidly positive.

    A look inside the coverage also reveals that Romney endured more media "vetting" of his record and personal character than the other Republican contenders. Since November, just over 12% of the coverage in which Romney was a significant figure was devoted to those subjects. The press focused in particular on his wealth and his experience at the private equity investment firm Bain Capital.

    A similar percentage of the coverage of Newt Gingrich also involved vetting his record and personal life (just under 12%), but he received only about half as much campaign coverage generally as Romney.

    One quadrennial question about press coverage of campaigns is what subject matter will help voters decide among the candidates. Critics and journalists have long debated whether there is too much focus on strategic and tactical matters in the press. Such coverage explains what is occurring in the race but people disagree over whether it illuminates how a candidate would behave if elected.
    excerpt of http://www.journalism.org/analysis_report/romney_report

  2. #2
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    I figured the Paulites would be all over this one. I guess if the unfair treatment by the press does not equate to conspiracy that Paul is winning anyway then it doesn't matter. And people get offended when I say they're dumb.

  3. #3
    Homer 2centsworth's Avatar
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    More Pew Research

    You will probably shut down to that one

  4. #4
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    no amount of increased (positive) press coverage for Randian Paul would have transformed him into a winner

  5. #5
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    More Pew Research

    You will probably shut down to that one
    http://www.people-press.org/2012/04/...tical-parties/

    Why don't you link the actual study and not the GOP spin publication that paints Democrats as stupid?

    I do think that its funny that most people 'get it wrong' when asked if the 'GOP is in support of limiting government.' Only 53% of the people polled got that question 'correct.'

  6. #6
    W4A1 143 43CK? Nbadan's Avatar
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    ...about 16% - 20% of the public should never vote

  7. #7
    W4A1 143 43CK? Nbadan's Avatar
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    ...the 'liberal media'....what a joke...


  8. #8
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    no amount of increased (positive) press coverage for Randian Paul would have transformed him into a winner
    Finally, you've discovered something you have in common with a politician.........well, that and your blind following of a single ideology.

  9. #9
    Veteran Wild Cobra's Avatar
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    ...the 'liberal media'....what a joke...
    The media as a whole isn't/wasn't liberal because of insider bias, as much as what they realized made sensational stories what lemmings would pay for. There is a huge push back against Obama's ideas, and it's now showing.

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