My personal take:
While they don't want Lamarcus playing the same way he did in Portland, they do want him engaged offensively and need him to make shots. How that comes about they don't particularly know.
No. 1 reason is Lamarcus himself doesn't know. He played in only one system his whole career as a featured guy. What he can do here, he's not sure. He is not necessarily sure where his shots will come from, and he's got in his mind the passing issue, which doesn't come naturally for him and has him double thinking whether to be aggressive or pass up to someone else.
No. 2: the other reason is that everyone else has played together for a long time and have their habits, their spots etc. and they know each other well. They do not necessarily have terrific passers in the SL except for Tim. They get each other involved more out of familiarity with each other and knowing the offense for a long time. How to incorporate Lamarcus into that when he's also not a terrific passer, and has no chemistry, has been an up and down effort. Sometimes many possessions go in a row, for several minutes where other guys make plays and never does Lamarcus touch the ball or get involved. Other guys don't necessarily look for him to get shots. The SL consistently gets outscored and gets off to a slow start.
Last season we had this same issues as well, the SL got consistently outscored against the Clippers, and through many games last season they struggled to score. Kawhi had not reached a Zenith yet, but that was beside the point, the Spurs needed more scoring from the SL and thus got Aldridge. So far, Kawhi continues to score efficiently, but Aldridge has not been the co-star you hoped for.
Pop is committed to the process, so this is not all there is to it at this point. For the Spurs to overcome their SL scoring troubles, Lamarcus needs to score more. How they do that, is still the process.

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