Loans require a willing borrower and a willing lender. It is not like these lenders are going out and forcing people to borrow. The borrowers are going to payday lenders and asking to borrow money because they need money NOW and can't go to a bank because they aren't a good credit risk. You can quibble about the rates they charge for the service but not the fact that the borrowers wanted the loans they couldn't get anywhere else.
The historical option to payday lenders were loan sharks that broke your knees if you didn't pay.

as if payday lenders gave a flying about "millions of Americans"
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