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I saw that ad, and thought it was making light of how men are insecure in their masculinity over stuff like that.
But then 2 seconds later, I was overcome by an uncontrollable urge to go beat up some gays.
We're here, we're ...
...and we're OFFENDED!!!!
This story should have been headlined: "Gay Community has no sense of humor"
http://money.cnn.com/2007/02/06/news...ex.htm?cnn=yes
Snickers pulls plug on Super Bowl smooch ad
Masterfoods kills ad that showed two men 'kissing' after objections by gay rights groups.
February 6 2007: 3:24 PM EST
NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."
On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.
Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.
Masterfoods USA is a subsidiary of closely held Mars Inc.
Viewers were supposed to be able to go to www.SnickersSatisfies.com or www.afterthekiss.com Web sites to view the alternate endings and vote on their favorite which would air later this month. Visitors to the site are now redirected to the Snickers' home page.
Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive.
"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."
The ad, which was produced by TBWA/Chiat/Day New York, is the first time since 2001 that a Snickers spot was featured in the Super Bowl.
Last edited by Kori Ellis; 02-08-2007 at 02:07 PM. Reason: merging
I saw that ad, and thought it was making light of how men are insecure in their masculinity over stuff like that.
But then 2 seconds later, I was overcome by an uncontrollable urge to go beat up some gays.
So are the ad execs who made this commercial going to go into therapy to help them figure out why they hate gays so much that they made a commercial that offensive?
Clearly a phobic ad, but there's so much of that anymore that I didn't particularly find it offensive.
Super Bowl ads this year, however, did make it clear that fats (the overweight checker who gets orgasmic over Doritos) and gays are still the only groups with the green light for ridicule. Nice to know some things are consistent.
If a gay dude kissed a chick and then had to decorate a house interior to prove his gayness would the straights be mad.
Sounds more like an episode of Will and Grace.
You know, they need to get over it. It's a ing commericial.
What a bunch of crap. Get over all this 'I'm offended' bull .
people get so butt hurt(no pun intended) over now and days its not even funny..... gots and snickers for making a gay ass commercial.....
Alright.... this year we have gays and fast food employees offended over Superbowl commercials. Anyone else? Cavemen maybe...?
I don't think that would be a pun even if you really wanted it to be one.
the ad was probably dreamed up by gay "creative" types at the ad agency.
The easily offended are ego sensitive.
What's that supposed to mean, DR?
FU!
"uncontrollable urge to go beat up some gays."
... beating is sometimes proceeded by the beaters getting a blow job first.
They should remake that commercial with the two guys totally making out after the accidental kiss, then put up the words "Happy now?" on the screen.
playing victim gives a group a sense of power and unfortunately at times, iden y.
All Americans consider themselves victims. It's one of the central marks of your national character.
That doesn't mean that some people aren't actually victimized, and sexuals certainly are.
That said, the responses to the criticisms of this ad are a lot more telling than the ad itself, which is just foolish.
"cry me a river"
The phobia on this site makes me ill. Gays deserve equal rights just like blacks.
Signed,
turambar85
What that intended sarcastically?
I personally didn't care much for the commercial although it was fairly funny. I would have preferred this commercial instead:
http://www.youtube.com/watch?v=KrIQ5...elated&search=
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