On September 15, 1994, for example, Liddy told his listeners: "If the Bureau of Alcohol, Tobacco and Firearms insists upon a firefight, give them a firefight. Just remember, they're wearing flak jackets and you're better off shooting for the head." The theme was repeated so often that Liddy's callers began to exclaim "head shots!" to express their agreement with the host, the way Rush Limbaugh's callers say "megadittos."
After Liddy's talk of shooting federal agents received media attention, in the wake of the Oklahoma City bombing (London Independent, 4/24/95), some stations dropped Liddy's program. In a press conference responding to the controversy (Associated Press, 4/25/95), Liddy clarified his advice by noting that shooting a federal agent in the head might not be the ideal plan: "So you shoot twice to the body, center of mass, and if that does not work, then shoot to the groin area."