Hollywood Can’t Ditch Its Teslas Fast Enough: “They’re Destroying Their Leases and Walking Away”
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Shifts are now occurring in local consumer interest and purchase behavior. “Certainly we have seen sales drop significantly at Tesla this year,” Kim says, citing a nearly 25 percent drop in sales in the Golden State this quarter alone. This is notable not just because the brand is losing market share as established luxury automakers like Audi, BMW and Mercedes, and compelling upstarts like Polestar, Lucid and Rivian, diversify their EV offerings, but because, in an expanding EV marketplace, Tesla is shrinking. “Despite all the headlines, EV sales are still growing. They’re just not growing at the same speed that they were before. But Tesla is actually losing sales,” Kim says. “In fact, Tesla is one of the few EV makers that has been losing volume, not just losing market share.”
This decline can be correlated with Musk’s recent rightward turn and related online antics. “Rejection of Tesla recently ed and continues among Democrats. They want nothing to do with Tesla,” says Alexander Edwards, president of Strategic Vision, a Southern California-based consultancy that conducts hundreds of thousands of in-depth psychographic surveys with new car buyers annually. “And there are no hidden Republicans that are buying these. That just doesn’t exist.”
Edwards cites recent proprietary survey data demonstrating that the number of potential new car buyers who would consider a Tesla for their next purchase fell by nearly half since 2022, and the number who would definitely not consider a Tesla increased by nearly two-thirds, with the steepest declines occurring this summer as Musk cozied up to Trump. “And those numbers are still moving in that negative direction,” he adds.
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