Tesla slides in German EV ranking as new registrations plummet 41 percent
U.S. carmaker Tesla, which is headed by highly controversial CEO Elon Musk, registered the biggest slump of new registrations among all electric vehicle (EV) manufacturers in Germany last year. Registrations of new Teslas dropped 41 percent to less than 38,000 vehicles, data from the Federal Motor Transport Authority (KBA) showed, reported news agency dpa.
With a share of nearly 10 percent of all EV registrations, Tesla dropped to third place in Germany in 2024, after already ceding its pole position in 2022. Total EV registrations fell 27 percent to 381,000, a development that was partly driven by the end of e-car purchase premiums in late 2023.
However, some carmakers bucked the downward trend: Germany’s BMW overtook Telsa by registering just over 40,000 cars and claiming a market share of over 11 percent. Swedish brand Volvo also greatly increased its registrations, although at a lower total volume of only about 14,000 registrations. Germany’s largest car company VW defended its leading position in the country’s EV market with roughly 62,000 registrations and a market share of over 16 percent. Mercedes reached the fourth rank in registrations with 34,000 vehicles.
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