My Nikon camera's drag and drop. My Canon camera's drag and drop. Both of my mp3/video players (Sony, Archos) are drag and drop. My Western Digital external hard drive is drag and drop. My Toshiba and Sandisk flash drives are drag and drop. My Linksys hardware doesn't require Linksys software. Neither does my Actiontec hardware.
All these companies are decent enough to make hardware that's not dependent on unnecessary, invasive, proprietary software, that also doubles as an online store. Apple isn't so decent. And their ads pretty much seem to be nothing more than a constant and insulting accusation that I'm some sort of idiotic dork because I CHOOSE TO USE Windows. Apple.