Exactly, I mean the bold part. I wouldn't say the refs are racists, but I agree that's a question of marketing. Concerning Yao it's the same with Dirk. Dirk is not given the respect that most other stars would get with the same performance. But why? He is a lanky, white, tall European-guy who is shooting the three and using the jumpshot. Dirk ain't a screamer. Dirk ain't "tough." He has no street cred. He isn't a thug. He goes about his business the best he can. Dirk is "soft" and a "jump shooting big man".
One of the biggest problems for Dirk is he has the best of both worlds in terms of his game, size and skills, but that in turn gets him the worst of both worlds in terms of officiating. Perimeter players get a lot of touch foul calls. Post players have to be hammered to get a call. The undeserved problem with Dirk is he is physically a post player but he has a perimeter game. A touch foul makes a bigger difference when you are trying to score from 15 feet away. Getting hammered 2 feet away from the basket has less of an effect on a player. To say it plain and simple, Dirk is ahead of his time.
And about 2006 (taken from an article): The Miami Heat have Dwyane Wade, one of the best players in the NBA and People Magazine’s “50 Most Beautiful People.” The Heat have Pat Riley, the championship-winning Head Coach. The Heat have Shaquille O’Neal, and while he definitely won’t be mistaken for De Niro, the Big Malapropism is still the NBA’s Fonz. And yes, the Heat have the bright lights and beautiful people of South Beach.
The Dallas Mavericks best player, Dirk Nowitzki, is a lanky German that resembles Scooby-Doo’s Shaggy. The Mavericks Head Coach, Avery Johnson, sounds like he just inhaled a balloon-full of helium. The Mavericks Owner, Mark Cuban, is an ex-computer geek so uncool he makes Technology Kip look Fonz-like. And once again, Dallas’ backdrop ain’t got jack on Miami’s.
Based on marketability, that’s an easy pick. Right?
Dirk doesn't get arrested and hasn't been accused of anything besides being in the gym too much. Dirk isn't going to give many hot-sports-opinions about other players or get in many fights. Who is his main rival? Who truly despises Dirk. Simply: That isn't sexy for the media and thus they don't favour him and many fans have a bad impression of him.
Thus: Yao and Dirk have problems with the refs.

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