jmo, but if the republicans want to get back in power any time soon their only chance is to quit ing about every little thing obama does and focus 100% of their attention to pushing the fiscal conservative agenda. Just hammer the point over and over and over that we can't afford to be spending all this money. Now given bush's liberal spending and your support of the bailouts you're going to have a hard time being taken seriously. Unfortunately that's the price you're going to have to pay. The message should be one of acknowledging that mistakes were made, the bailouts were necessary, but now it's time to cut spending and start acting responsibly.
Quit ing about czars, quit ing about speeches to school kids, quit fueling a bunch of hysteria. Quit doing it because all it's doing is making people think you're one new welfare bill away from drinking the heaven's gate cool-aid to escape the earthly shackles of muslim socialists.
Republicans also need to realize that the social side of the conservative agenda isn't getting them anywhere. If you want to be the party of small government then you've got to realize that includes keeping government out of people's social lives. That doesn't mean that you have to suddenly become pro-choice and support gay marriage. But at least recognize that advocating having the federal government legislate your beliefs onto others is going to drive people away. Your only way out is to push those issues as states rights decisions. That's consistent with a small government theme and at that level do whatever makes you happy.
Fourth point, never utter the phrase "family values" again. Family values is not an issue. It's nothing more than a catch phrase that makes you come across as smug and arrogant by believing that you have some kind of superior claim to moral rightousness over someone who disagrees with you politically. Plus it makes you look like a bunch of hypocrites when one of your red team elected officials has an affair. And make no mistake, they have affairs just as offen as blue team officials do.
Last point, your marketing campaign sucks. You've got to find a way to change the perception that you're just the party of angry white guys.