Well, it's a farily bad comparison anyway.
I think the point was that if you look at the UFL schedule and you see Las Vegas Locomotives, Orlando Tuskers, Hartford Colonials, and Sacramento Mountain Lions, at least you've know those towns, even if you have no other information about the teams.
If you look at the UTSA schedule, unless you are truly hardcore, you'd have to do some googling to even find what city/state a lot of those teams are in.
It's kind of hard to get excited when I have no idea (off the top of my head) where Northeastern State, McMurry, Bacone, Northwestern State, McNeese State, and Minot State are located (not even which state).
At least with Southern Utah, South Alabama, UC Davis, and Georgia State you have a rough idea.